Occasionally when we meet longtime readers of the blog at conferences and industry events, they are surprised to learn that we are not just bloggers. We actually spend most of our time consulting with companies and service providers to optimize their email delivery. Though we try to avoid using the blog as a WttW sales pitch, we thought it might be useful to devote a short post to explaining a...
Yahoo has updated their FAQ and listed out a number of factors they use to determine if a mail message is spam. IP Address Reputation URL Reputation Domain Reputation Sender Reputation DomainKeys Identified Mail (DKIM) signatures DMARC authentication Autonomous System Number (ASN) reputation Autonomous System Number (ASN) is a globally unique number that is assigned to a group of IP networks...
Want to see some of the tweets shared during the EEC Deliverability and Engagement webinar on March 17? Check out what was said as it happened.
Yesterday I published an article talking about an engagement webinar hosted by the EEC and DMA. I made a couple predictions about what would be said. ISPs do monitor engagement, even if they do it differently than senders thought. Engagement is important for inbox delivery at some ISPs. Different ISPs have different ways of making inbox decisions. Engagement will matter more in the future. And...
Tomorrow is the webinar Mythbusters: Deliverability vs. Engagement. This webinar brings together the ISP speakers from EEC15, plus Matt from Comcast, to expand on their comments. There’s been some confusion about the impact of engagement on delivery and whether or not senders should care about recipient engagement. My opinion on the matter is well known: recipient engagement drives delivery...
M3AAWG has published a new version of the Senders Best Common Practices document and the contains a lot of new information since the original publication in 2008. The new document covers how to vet ESP customers, considerations when selecting a dedicated or share IP to send mail, and includes best practices on a number of technical processes. The Senders Best Common Practices document is targeted...
There’s been some controversy over some of the things said by the ISPs at the recent EEC meeting. Different people interpret what was said by the ISPs in different ways. The EEC has set up a webinar for March 17 to clarify and explain what was meant by the ISPs. Mythbusters: Deliverability vs. Engagement – Part Deux Join eec MAC Chair Ryan Phelan and Vice-Chair Dennis Dayman as well as the...
Today Direct Marketing News hosted a webinar: ISP Mythbusters: How to Send Better Emails. The speakers were Matt Moleski, the Executive Director of Compliance Operations from Comcast and Autumn Tyr-Salvia, the Director Of Standards And Best Practices from Message Systems. The webinar went through a series of myths. After Autumn introduced the myth, Matt commented on it and explained why the...
Here are a few blog posts covering the email industry from Constant Contact, Return Path, and SpamResource. Constant Contact posted a blog post about how they measure email deliverability on January 10th. They started with just tracking bounce backs and using that metric to calculate deliverability but then moved to using seed list through a third-party and report that they get 97%...
Today is the last day to sign up for the AMA webinar hosted by MessageSystems and listen to me talk about the future of deliverability.
I hope to see you there!
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