Mark Brownlow skewers the arguments from opt-out proponents. A definite must read.
April 24, 2009
What Mark Said
24April
April 10, 2009
Deliverability versus delivery
10April
Deliverability is a term so many people use every day, but what do we really mean when we use it? Is there an accepted definition of deliverability? Is the concept different than delivery? At a recent conference I was running a session talking about email delivery, senders and the roles senders play in the email industry and at that particular organization. The discussion went on for a while, and...
January 19, 2009
When the script doesn't work
19January
DJ asks in the comments of Friday’s post: As Seth said, great reminder. For those that have great processes/channels in place, I’ve found incredible success. However, sometimes I’ve found my answer on Twitter (i.e., @godaddyguy). Also, there have been times where I’ve gone through the script (i.e., shaw.ca) and have never heard back. What then? This is the reason ISP relations folks get...
January 16, 2009
Following the script
16January
Yesterday I talked about breaking through the script in order to escalate an issue. I briefly mentioned that I always start out following the script and using the channels ISPs have provided. There are a number of reasons to do this all of which benefit you, the sender. First off, when you use the designated communication pathway at an ISP there is a record of your contact. There are procedures...
October 22, 2008
McCain Campaign Spamming
22October
As I mentioned in my post on spam from the Obama campaign, there have been reports of spam coming from the McCain campaign. However, the McCain campaign does not seem to be sending the volume of mail that the Obama campaign is, and so they are not as visible. A recent post over at Denialism Blog shows that the McCain campaign has some of the same problems as the Obama campaign. Chris talks about...
October 20, 2008
Email and the Obama Campaign
20October
Late in the summer there were people talking about the spam coming from Senator Obama’s presidential campaign. At that time, most of the discussion was focused on the open subscription form on their website and that there were some individuals who had been fraudulently signed up and were now receiving email from the campaign. Last week, the Senator’s campaign again became a topic of discussion...
September 11, 2008
The overlooked secret of marketing
11September
Seth Godin posted recently about the overlooked secret of marketing: time Cherish my time. The second part is closely related. It has to do with respect. You respect my time when you don’t waste it. When you don’t spam me. When you worry about the 100 cars backed up on the road and figure out how to get us moving more quickly. You respect me when you value my time more highly than...
August 14, 2008
Getting whitelisted by endusers
14August
One of the best ways to ensure mail is delivered to a recipients inbox is to encourage the recipient to add the senders from: address to their address book. In cases where an ISP might otherwise bulk folder the email, they will instead put the email into the inbox. Senders are changing their practices to get recipients to add from addresses to address books. There are a number of companies...
June 23, 2008
Information you should know
23June
MailChimp is using microformats technology to allow recipients to add senders to their address book from the subscription page. All senders should tell recipients what address mail is coming from at the point of subscription and encourage recipients to add the senders to their address books. This new technology simplifies that for the recipient. Denise Cox posts about a recent conference she...
June 19, 2008
Open rate
19June
Mark Brownlow over at Email Marketing Reports has been talking about open rates for a while. His point, one I fully agree with, is that open rate is not what you think it is. At best it is a measure of who is rendering your email. Today he links to a post from ReturnOnSubscriber. In this post, the author demonstrates that by using an alt tag saying “don’t you want to save 40%”...
RSS - Posts