Last week I had the pleasure of sitting down and talking delivery and email with W. Jeffery Rice of Brickstreet software. He’s posted a review and the recordings at Brickstreet and the UR Business Network.
I was talking with another delivery person today who’s dealing with a customer struggling with some issues. As most of these discussions go, we get to the part where we have to tell the customer that what they’re doing looks problematic from the outside. And then the customer gets all upset and angry and starts complaining to account reps or managers or executives. The challenge of...
Lost in all of the DOS attack news this week is that the first installment of Spamhaus answering questions from marketers in Ken Magill’s newsletter. It’s well worth a read for anyone who is interested in hearing directly from Spamhaus. One quote stood out for me, and it really sums up how I try to work with clients and their email programs. Playing evasion games to avoid traps is...
Tom Sather (ReturnPath) and I will be speaking on Thursday at a webinar hosted by the Association of Business and Media Companies. How to Boost Email Marketing Response Rates This webinar, brought to you by ABM’s Audience Development Committee, will offer leading edge best practices for boosting e-mail response rates, as well as benchmark data from a recent ABM survey on e-mail marketing...
This summer’s non-work project for me has been training for a 5K run with Fleet Feet in Menlo Park. As part of the training programs we get weekly emails from the store on Monday. As I was reading through today’s email, I found myself smiling and happy. Lisa, who is one of the store owners and writes the emails, is just so happy and bouncy and thrilled to share her love of running and...
A while ago I wrote some thoughts about the conflicting requirements of delivery and marketing. I posted something similar over on the Only Influencers list, too. My thoughts generated a very interesting discussion, one that helped me clarify some of my somewhat random thoughts from earlier. Marketing is about finding mindshare. One way you get mindshare is repetition. But people tune out...
Jeanne Jennings published an interesting bit of research on open rates and inbox rates at ClickZ recently. Essentially she looked at two different industry studies and compared their results. The first study was the Return Path Global Delivery Survey and the second was the Epsilon North American Trend Results. What Jeanne found is that while Return Path shows a decrease in inbox placement...
I had the privilege to talk with a bunch of experts on the Only Influencers Blog Talk Radio show this morning. The discussion centered around the perceived conflict between Marketing and Delivery. The conversation was a good one, with a lot of different perspectives aired. I strongly recommend people who are interested in hearing multiple industry experts talking about email marketing and...
Experian CheetahMail believes that opt-out email appending is no longer an acceptable practice, and that marketers should no longer use of this practice to acquire customer email addresses. EmailResponsibly In my experience, appending causes major delivery problems. Of course, every time the issue comes up some marketer tells us who think it’s a bad idea that they successfully used...
I had the opportunity to go to a seminar and networking event hosted by Return Path yesterday evening. The topic was “Email trends in 2012” and it was presented by Tom Sather. If any of you get the opportunity to go to a talk presented by any of the Return Path folks I encourage you to do so. They know their stuff and their presentations are full of good information. One of the trends...
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