Many, many people hire me to educate them on delivery and fix their email problems. This is good, it’s what I do. And I’m quite good at helping clients see where their email program isn’t meeting expectations. I can translate tech speak into marketing. I can explain things in a way that shifts a client’s perception of what the underlying issues are. I can help them find...
I’ve heard a lot of marketers complaining about people like me who advocate actually purging addresses from marketing lists if those addresses are non-responsive over a long period of time. They have any number of reasons this advice is poor. Some of them can even demonstrate that they get significant revenue from mailing folks who haven’t opened an email in years. They also point out...
James asked the question on twitter: If you haven’t mailed an address in 5-10 yrs, would you include it in a re-engagement mail? A number of people responded that addresses that old should not be mailed. I think the answer is more complex than can be handled in 140 characters. Five to ten years is a very long time. Think about what you were doing 10 years ago. It’s easy right now, 10...
As a past guest and/or meeting planner of Millennium Hotels and Resorts we are pleased to share these occasional special offers. If you no longer wish to receive email communications from us, please click the unsubscribe link. Please note that this broadcast is sent from an address which is not monitored. If you have questions about the offer, please contact us directly. Our hotel contact details...
It’d be nice to have a tool to uncover the zombie email addys, but until then, read this from @wise_laura: Kelly Lorenz There’s currently not a programmatic way to make those determinations, but this is where the relationship between senders and receivers comes in. All you have to do is ask recipients what they want. I know, I know, most marketers have a low opinion of the ability or...
Tom Sather has a good summary of the problems with inactive email addresses and why data hygiene is critical to maintain high deliverability. These recommendations are some of the most difficult to convince people to implement. Some of my clients even show me numbers that show that a recipient that hadn’t opened or read and email in 18 months, suddenly made a multi-hundred dollar purchase...
Companies that can’t be bothered to implement good subscription practices will rarely be bothered to send relevant or engaging email.
True or False?
In my consulting, I emphasize that senders must set recipient expectations correctly. Receiver sites spend a lot of time listening to their users and design filters to let wanted and expected mail through. Senders that treat recipients as partners in their success usually have much better email delivery than those senders that treat recipients as targets or marks. Over the years I’ve heard...
Adobe has a good post up about consumer reaction and interaction with brands in social media like Twitter and Facebook.
I’ve mentioned here before that I can usually tell when the big ISPs are making changes to their spam filtering as that ISP dominates my discussions with current and potential clients and many discussions on delivery mailing lists. The last two weeks the culprit has been Yahoo. They seem to be making a lot of changes to their filtering schemes right at the busiest email marketing time of...
RSS - Posts