TagGT&U

January 7, 2010

Lessons from the good, the typical and the ugly

By laura
1 Min read
Add comment
07January

What can smart ESPs learn from my recent series The good, The typical and The ugly? Not every company that labels themselves legitimate email marketers actually implements good practices. Every example of an ugly ESP calls themselves legitimate marketers. In fact a fair number of spammers, those using botnets and breaking the law also describe themselves as legitimate email marketers. Al Ralsky...

January 5, 2010

And the ugly…

By laura
4 Min read
1 comment
05January

Getting back to my series on the good, the typical and the ugly in the ESP field, and there is some very ugly out there. I have 3 examples of the ugliness out there and what ESPs and legitimate senders are competing with. The fake ESP A spammer approached me early on in my consulting career, asking me to help him set up a fake ESP. He wanted to set up his corporate network so that to an outsider...

December 22, 2009

Typical ESPs

By laura
2 Min read
9 comments
22December

Yesterday, I gave examples of good ESPs and the benefits that their customers receive from their high standards and standards enforcement. Today I’ll be talking about typical ESPs and the things they say and do. A few caveats before I get started. Most of these quotes are composite quotes. I am not quoting one particular person or ESP, rather, the statement is representative of a common...

December 21, 2009

What makes a good ESP?

By laura
2 Min read
3 comments
21December

There are a number of things that make a responsible ESP, including setting and enforcing standards higher than those set by the ISPs. One of the responsible ESPs is Mailchimp. (Full disclaimer, I do consult for Mailchimp.) This ESP focuses on businesses with small to medium sized lists. They screen new customers for source of permission as well as mail content. As well as putting a human in the...

Recent Posts

Archives

Follow Us