In the comments Ulrik asks: “How can unengaged recipients hurt delivery if they aren’t complaining? What feedback mechanism is there to hurt the the delivery rate besides that?” There are a number of things that ISPs are monitoring besides complaint rates, although they are being cautious about revealing what and how they are measuring things. I expect that ISPs are measuring things...
One of the more challenging things I do is work with companies who have poor reputations that they’re trying to repair. These companies have been getting by with poor practices for a while, but finally the daily delivery falls below their pain threshold and they decide they need to fix things. That’s when they call me in, usually asking me if I can go to the ISPs and tell the ISPs...
Seth Godin has a post up today talking about how friction, that is the cost of sending marketing, is good for marketing. With more friction, marketers make choices about sending instead of sending to everyone. The post touches on a point I’ve certainly tried to explain to clients and senders in general. Email, of course, is free. Except it’s not. The friction that slows down sending...
RSS - Posts