I was cleaning out my spam folder this afternoon. I try and do it at least once a day, otherwise the volume gets so bad I don’t actually look at the mail I just mark it all as read. I realized, though, that spamfilters are actually a marketer’s best friend. If there were no spam filters keeping all the crap people get out of their inbox (in my case over 1000 messages a day) then spam...
There are a number of different things delivery experts can do help senders improve their own delivery. Yes, I said it: senders are responsible for their delivery. ESPs, delivery consultants and deliverability experts can’t fix delivery for senders, they can only advise. In my own work with clients, I usually start with making sure all the technical issues are correct. As almost all spam...
Marketers often treat recipient inboxes with a certain level of ownership. They talk about getting mail to the inbox with the underlying implication that inboxes are for use by marketers and they tend to forget that recipients use email for a lot of things, not just being marketing targets. This was crystallized for me a few years ago when I was running a conference session. The session had a...
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