TagNews Articles

October 2, 2007

Relevance: don't underestimate it, measure it.

By laura
3 Min read
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02October

Ken Magill has an article today about a new service from e-Dialog called the Relevancy Trajectory. This product identifies the specific factors that enable you to customize and time messages properly, encourage interactivity, and maintain flexibility in your e-mail campaigns. The six factors are: Segmentation Lifecycle management Triggers Personalization Interactivity Testing and measurement...

September 27, 2007

Think about that subject line

By laura
1 Min read
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27September

Ken Magill talks about a study done by People magazine on the importance of subject lines and from lines in getting recipients to open and act on an email. MailChimp has specific open information about mail sent through their application. They describe the collection of the information used in this blog post. Recipients really do make open / not-open decisions based just on the visible subject...

September 26, 2007

More on Truthout

By laura
1 Min read
2 comments
26September

Ken Magill comments on the reaction of truthout.org to being blocked by AOL and Hotmail.
I do agree with Al, if both AOL and Hotmail are blocking your email, then you’re doing something wrong.

September 18, 2007

Goodmail

By laura
3 Min read
1 comment
18September

Goodmail made a splash on the email marketing and ISP industries a few years ago by announcing their CertifiedEmail program. They guaranteed that using their certification would result in email going directly to the inbox, and all images in the email would be displayed by default. Senders using Goodmail would pay money, per message, and Goodmail would split that money with the receiving ISP. This...

September 17, 2007

Spam Documentary on TV

By laura
1 Min read
1 comment
17September

A few months back John Levine participated in a Canadian TV Show called Spam, The documentary. This will be shown on Court TV on Sept 18th at 11pm or the 19th at 3am. John says It came out quite well; they start by interviewing Terry Jones about the original Monty Python spam skit, then you can see Dave buy a genuine fake Rolex, try a weight reduction wrap, and discuss the likely effects of...

September 13, 2007

Real Spam?

By laura
1 Min read
1 comment
13September

Both Al and Mickey have written astute comments on Kevin Sirtz’s article about how permission is not important in web[sic] marketing. It is pretty clear to me that Mr. Sirtz does not really understand email, and not just because he conflates email with the web. Anyone who has been involved in the email marketing space knows that permission is the lynchpin of good deliverability and high ROI...

September 6, 2007

Consent and laws

By laura
1 Min read
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06September

Derek Harding wrote an article at ClickZ talking about consent and how the email marketing industry hasn’t yet learned that consent is important.

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