Mark Brownlow skewers the arguments from opt-out proponents. A definite must read.
April 24, 2009
What Mark Said
24April
March 2, 2009
The great debate
02March
While surfing around last night, I discovered that the email experience council is running a poll. “The Great Email Debate Topic #2 – Single Opt-In or Double Opt-In?” The email blogs have been discussing the question for a few weeks now, since one ClickZ columnist decided to stir controversy by claiming that “it is impossible to grow a list using double opt-in.” The...
February 2, 2009
Negative brand building with email
02February
Seth Godin compares and contrasts two different email campaigns he’s received. One is a opt-in campaign that is highly relevant to him. The other is spam, sent to two “discovered” email addresses. The whole post is very good, but there are a couple things he said that bear repeating. There are a hundred ways to skulk around, to collect email addresses, to write clever privacy...
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