Many, many people hire me to educate them on delivery and fix their email problems. This is good, it’s what I do. And I’m quite good at helping clients see where their email program isn’t meeting expectations. I can translate tech speak into marketing. I can explain things in a way that shifts a client’s perception of what the underlying issues are. I can help them find...
Marketers often treat recipient inboxes with a certain level of ownership. They talk about getting mail to the inbox with the underlying implication that inboxes are for use by marketers and they tend to forget that recipients use email for a lot of things, not just being marketing targets. This was crystallized for me a few years ago when I was running a conference session. The session had a...
I have the #emailmarketing feed on twitter scrolling live across my screen while I’m working. It’s been an interesting experience as many of the people who tweet #emailmarketing aren’t part of my social network. Over the last week or so there’s been a lot of tweeting going on about Ben and Jerry’s GIVING UP EMAIL MARKETING!!! Only, come to find out, that’s not...
My ISP information page occasionally gets trackback pings from various blog posts. This week one of the trackbacks was from a blog post titled “One man’s Spam is another man’s lunch.” The theme of the blog post was that email marketers are poor, put upon business people that have to contend with all sorts of horrible responses from recipients, spam filtering companies and...
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