TagReputation

September 22, 2009

Technology does not trump policy when it comes to delivery

By laura

4 Min read

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22September

Recently Ken Magill wrote an article looking at how an ESP was attempting to sell him services based on the ESPs ‘high deliverability rates.’ I commented that Ken was right, and I still think he is. Ken has a followup article today. In the first part he thanks Matt Blumberg from Return Path for posting a thoughtful blog post on the piece. Matt did have a very thoughtful article...

September 16, 2009

Hidden cost of email blasts

By laura

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16September

Seth Godin has a post up today talking about how friction, that is the cost of sending marketing, is good for marketing. With more friction, marketers make choices about sending instead of sending to everyone. The post touches on a point I’ve certainly tried to explain to clients and senders in general. Email, of course, is free. Except it’s not. The friction that slows down sending...

May 13, 2009

Winning friends and removing blocks

By laura

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13May

I do a lot of negotiating with blocklists and ISPs on behalf of my clients and recently was dealing with two incidents. What made this so interesting to me was how differently the clients approached the negotiations. In one case, a client had a spammer slip onto their system. As a result the client was added to the SBL. The client disconnected the customer, got their IP delisted from the SBL and...

April 29, 2009

Confirmed opt-in

By laura

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29April

I spent the morning in multiple venues correcting mis-understandings of confirmed opt-in. The misunderstandings weren’t so much that people didn’t understand how COI works, but more they didn’t understand all the implications. In one venue, the conversation centered around how small a portion of deliverability the initial subscription process affects. Sure, sending unwanted...

April 23, 2009

Reputation as measured by the ISPs

By laura

6 Min read

2 comments

23April

Part 3 in an ongoing series on campaign stats and measurements. In this installment, I will look a little closer at what other people are measuring about your email and how that affects your reputation at the ISPs. Part 1: Campaign Stats and Measurements Part 2: Measuring Open Rate Reputation at the ISPs is an overall measure of how responsive recipients are to your email. ISPs also look at how...

April 22, 2009

TWSD: Lying and Hiding

By laura

4 Min read

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22April

Another installment in my ongoing series: That’s What Spammers Do. In today’s installment we take a look at a company deceiving recipients and hiding their real identity. One of my disposable addresses has been getting heavily spammed from mylife.com. The subject lines are not just deceptive, they are provably lies. The mail is coming from random domains like urlprotect.com or...

October 29, 2008

Monitoring customers at ESPs

By laura

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29October

In the past I’ve talked about vetting clients, and what best effort encompasses when ESPS try to keep bad actors out of their systems. But what does an ESP do to monitor clients ongoing? Al Iverson from ExactTarget says that they: Look at what clients are doing constantly. If too much of a client’s list is filtered out at import, If too much of their mail bounces, If they receive too...

October 28, 2008

AOL talks about reputation

By laura

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28October

Over at the AOL postmaster blog, Christine posts about reputation and AOL.

October 24, 2008

Reputation: part 2

By laura

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24October

Yesterday, I posted about reputation as a combination of measurable statistics, like bounce rates and complaint rates and spamtrap hits. But some mailers who meet those reputation numbers are still seeing some delivery problems. When they ask places, like AOL, why their mail is being put into the bulk folder or blocked they are told that the issue is their reputation. This leads to confusion on...

October 23, 2008

Reputation

By laura

2 Min read

4 comments

23October

Reputation is the buzzword in delivery these days. Everyone talks about building a good reputation and how to do it. Makes sense, the ISPs are always hammering on reputation and how critical reputation is. The more I talk with delivery folks on the ESP side of thing, the move I realize that there is a fundamental disconnect between what the ESPs mean when they say reputation and what the ISPs...