The key to email marketing, at least if you read blogs and talk to experts who blog about such things, is to segment your lists. But what does segmenting your lists really mean? Ken touches on it in a recent article about engagement and segmenting. Segmenting your list means, quite simply, knowing your audience. It means tailoring your message to them, in order to extract as much money from them...
A few months ago I got email from Staff of Norman Rockwell Museum of Vermont, to an addresses scraped off one of my websites. At the bottom it says: You are receiving this email because you have ordered from us, or emailed us in the past. We take your privacy seriously,and promise never to give your personal information to any other company. Most people probably wouldn’t know that for the...
Ken has an article up today about the ongoing attacks against ESPs and email marketers. In it he says: Someone in permission-based email marketing should have sounded the alarm about the wedding-photo attacks months before Blumberg did. The attacks were being talked about on at least 2 different private lists. One made up primarily of email marketers and most of them didn’t seem to take it...
Marketing is all about grabbing attention. You can’t run a successful marketing program without first grabbing attention. But attention is a limited resource. There are only so many things a person can remember, focus on or interact with at any one time. In many marketing channels there is an outside limit on the amount of attention a marketer can grab. There are only so many minutes...
Having listened to the Facebook announcement this morning, I am even more convinced that emailpocalypse isn’t happening. Look, despite the fact that companies like Blue Sky Factory think that this means marketers are NEVER EVER going see the inside of an inbox again this isn’t the end of email marketing. Yes, Facebook email is a messaging platform that marketers are not going to have...
Chad White wrote an article for MediaPost about best practices which parallels a lot of thinking I’ve been doing about how the email marketing industry treats best practices. After several conversations recently about “best practices,” I’m convinced that the term is now meaningless. It’s been bastardized in the same way that the definition of “spam” has...
I have been reading the complaints filed by Holomaxx and will have some analysis and information about them probably Monday or Tuesday next week. I’ve been keeping an eye on the press and something that Ken Magill said caught my eye. Specifically, HolomaXx alleges, its Microsoft complaint rates have been consistently at or below 0.5 percent and its Yahoo complaint rates have been at or...
Mickey talks about appending and why it’s not a good practice. There are a lot of companies out there who love using append strategies, and who find themselves changing email service providers three or four times a year — always hoping for “a bump in deliverability.” I don’t think that there is any accident to that correlation. They are doing something that results in enough complaints...
I have an adorable cat that I ‘taught’ that I would pet her if she tapped me on the arm or shoulder with her paw. It was cute for a while, but then she got more and more demanding. Eventually, she was clawing at my clothes and skin to get attention and petting. It’s gotten to the point where I have to put a stop to it. She’s just getting too destructive to me and my...
Terry Zink has a more detailed post on some of the spammer arrests and takedowns that have happened recently. In addition to the events I mentioned yesterday, authorities arrested an Armenian man suspected of running the Bredolab botnet. Unfortunately, the arrest has not stopped the spam with the malware payload. These are issues that many ISP abuse and postmaster desks deal with on a daily basis...
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