“I thought spamtraps were addresses harvested off webpages.” “I thought spamtraps were addresses that were valid and now aren’t.” “I thought spamtraps were addresses created to catch spammers.” There is a lot of “I thought…” about spamtraps. Most of the theories are accurate but limited. Like the blind men and the elephant, they catch...
There is a lot of mythology surrounding spamtraps, what they are, what they mean, how they’re used and how they get on lists. Spamtraps are very simply unused addresses that receive spam. They come from a number of places, but the most common spamtraps can be classified in a few ways. Addresses that used to belong to someone and subsequently abandoned. This is where a lot of spamtraps at...
I get a lot of calls from clients who can’t understand why they have spamtraps on their lists. Most of them tell me that they never purchase or rent lists, and they only mail to people who sign up on their website. I believe them, but not all of the data that people input into webforms is correct. While I don’t have any actual numbers for how many people lie in forms, there was a...
Reputation is the buzzword in delivery these days. Everyone talks about building a good reputation and how to do it. Makes sense, the ISPs are always hammering on reputation and how critical reputation is. The more I talk with delivery folks on the ESP side of thing, the move I realize that there is a fundamental disconnect between what the ESPs mean when they say reputation and what the ISPs...
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