Tagspamtraps

April 8, 2010

We only mail people who sign up!

By laura
2 Min read
4 comments
08April

I get a lot of calls from clients who can’t understand why they have spamtraps on their lists. Most of them tell me that they never purchase or rent lists, and they only mail to people who sign up on their website. I believe them, but not all of the data that people input into webforms is correct. While I don’t have any actual numbers for how many people lie in forms, there was a...

October 23, 2008

Reputation

By laura
2 Min read
4 comments
23October

Reputation is the buzzword in delivery these days. Everyone talks about building a good reputation and how to do it. Makes sense, the ISPs are always hammering on reputation and how critical reputation is. The more I talk with delivery folks on the ESP side of thing, the move I realize that there is a fundamental disconnect between what the ESPs mean when they say reputation and what the ISPs...

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