The most read post on the blog is Authenticating with SPF: -all or ~all. In fact, it’s in the top 5 posts every single day. We still get comments on it, too. Usually from folks who disagree with my recommendations. I still stand by my recommendations, though. It doesn’t really matter if you choose ~all or -all in your SPF records. Why? No major provider is rejecting mail solely...
HubSpot recently posted an blog article comparing which was better for engagement, plain text emails or HTML emails. In a survey they sent out in 2014, 64% of the responses said they preferred the HTML and image-based emails. It seems pretty straight forward, recipients say they want HTML emails over text based emails but through their A/B testing, the text versions had a higher open rate. They...
Christopher Penn at What Counts did some testing to see what delivery to Facebook.com addresses looks like. It looks pretty grim.
Yesterday I wrote about how important recipients are to achieving good delivery. The short version of yesterday’s post is that delivery is all about engagement, and how the ISPs were really focusing on engagement and proving custom user experiences. This is great, for the user. Take the common example where a commercial list has some highly engaged recipients and a bunch of recipients that...
One of the things I notice is when vendors send me badly formatted emails. There’s one vendor of ours that gets it so wrong I find it offensive to receive their mails. Not only have they not managed to invoice or process payments correctly for months, but their billing emails come to me with one of the ugliest From: lines I’ve ever seen. Now, I’ve seen Dave Crocker’s...
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