Virgin Blue has been fined $110,000 by the Australian government for not honoring unsubscribes.
January 17, 2011
Fines for not honoring unsubscribes
17January
November 30, 2009
Irrelevant emails drive unsubscribes
30November
A new study published by the Chief Marketing Officer Council and and InfoPrint shows that nearly 50% of all unsubscribes were driven by a lack of relevancy. A study conducted by the Chief Marketing Officer (CMO) Council and InfoPrint reveals that of the 91 per cent of consumers who opt out or unsubscribe to emails, 46 per cent do so because the messages they receive are simply not relevant. How...
August 27, 2009
Subscription practices in the wild
27August
It’s always interesting to look at what other email marketers are doing and how closely their practices align with what I am recommending to clients. Today’s example is a welcome message I received from Marriott. During my recent trip to visit a client, I gave Marriott my email address. They sent me a welcome message, primarily text that looked good even with images turned off. The...
July 10, 2009
Unsubscribe rates as a measure of engagement.
10July
Over at Spamtacular Mickey talks about the email marketers’ syllogism. Anyone who doesn’t want our mail will opt-out. Most people don’t opt-out. Therefore, most people want our mail. This clearly fallacious reasoning is something I deal with frequently with my clients, particularly those who come to me for reputation repair. They can’t understand why people are calling them spammers...
July 9, 2009
CAN SPAM compliance information in images
09July
A fellow delivery specialist sent me a question this morning. What is your opinion on putting CAN SPAM compliance information (postal address, unsubscribe link, etc) in an image? The short answer is this is something spammers do and something that legitimate mailers should never want to do. The longer answer needs to look at why spammers do this, why legitimate marketers may think about doing...
December 1, 2008
Confirmed unsubscribe
01December
Whatever one might think about confirming opt-ins I think we can all agree that requiring someone to jump through hoops and confirm an unsubscription request will just annoy that person. Today I attempt to opt-out from a discussion list. It’s one I *thought* I had opted out of previously, but I could find no record of the request anywhere. OK. So I imagined unsubscribing, I’ll just...
July 10, 2008
Paypal fixes unsubscribes
10July
Through the grapevine, I have heard that PayPal is actually complying with the new CAN SPAM rulemaking and offering one-click unsubscribes.
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