Yahoo announced today that they are releasing the Yahoo! Mail Anti-Phishing Platform (YMAP) that will help protect their users from phishing. They have a similar project in place for eBay and PayPal mail, but this will extend to a broader range of companies. [W]e’re beefing up Yahoo! Mail’s SpamGuard by adding more security measures that make it much harder for phishers to get to your mailbox...
I mentioned way back in January that Yahoo had filed a motion to dismiss the case against Holomaxx. Microsoft filed a motion to dismiss around that time, although I didn’t mention it here. And, of course, Holomaxx filed a motion in opposition in both the Microsoft case and the Yahoo case. Nothing terribly interesting here, about what you’d expect to read. On March 11 the judge ruled...
Yesterday Goodmail sent out mail to all their customers announcing they are ceasing operations and taking all their token generators offline as of 5pm pacific on February 8th. While this is a bit of a surprise on one level, I’m not that shocked. Ken Magill mentioned in August that Goodmail was on the sales block and rumors have been circulating for weeks about significant changes coming to...
Deliverability.com has a blog post from Naeem Kayani at Adknowledge about the recent Yahoo changes. They point to the reputation of the From: address as a factor. I’m not sure anyone knows what exactly Yahoo is doing, but the suggestions from Naeem are good ones.
Late last month, Yahoo filed a motion to dismiss in the Holomaxx v. Yahoo case. There’s nothing that unexpected in the filing. The lawyers set the tone of the entire document with their very first paragraph. This is a lawsuit by a frustrated spammer to attempt to force Defendant Yahoo! Inc. (“Yahoo!”) to deliver millions of Plaintiff’s mass marketing emails each day to Yahoo! customers—...
I’ve mentioned here before that I can usually tell when the big ISPs are making changes to their spam filtering as that ISP dominates my discussions with current and potential clients and many discussions on delivery mailing lists. The last two weeks the culprit has been Yahoo. They seem to be making a lot of changes to their filtering schemes right at the busiest email marketing time of...
Ken announced yesterday that Holomaxx dropped their suits against Ironport and ReturnPath. Suits against Yahoo and Hotmail are still active. In the Yahoo case, there is a case management meeting on January 14th. In the Microsoft case, a response the complaint is due by December 17th. I’m not quite sure what happened to prompt this change, but I think it makes it even more unlikely that the...
One of the most common things I hear is “but why does the ISP do it that way?” The generic answer for that question is: because it works for them and meets their needs. Anyone designing a mail system has to implement some sort of spam filtering and will have to accept the potential for lost mail. Even the those recipients who runs no software filtering may lose mail. Their spamfilter...
ReturnPath announced today that images and links from Return Path Certified senders are turned on by default in the Yahoo mail interface. This affects many of the other domains using Yahoo for mail hosting including Bellsouth, SBC, Rogers, BT Internet and Rocketmail. Overall, I think this is something that Return Path can be proud of. Yahoo fiercely protects their users’ inboxes. They have...
One of the reasons so much email is filtered at the ISPs is that they want users to have a good inbox experience. Earlier this week Yahoo announced they were providing users with the ability to collapse certain ads while reading email. To give you more real estate to read your emails, we are adding a button just to the left of the advertisement in the All-New Yahoo! Mail. Clicking that button...
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