I received a comment this morning on my post about e360 v. Spamhaus, which I think brings up a point that deserves a post of it’s own. Skinny says: If spamhaus can create their own list of what Spam is or isn’t, Then what is to stop us applying this rule in the real world. A joy rider can carry a mission statement declaring that in his terms car theft is ok (a over the top compression but...
Ken Magill has an article today about a new service from e-Dialog called the Relevancy Trajectory. This product identifies the specific factors that enable you to customize and time messages properly, encourage interactivity, and maintain flexibility in your e-mail campaigns. The six factors are: Segmentation Lifecycle management Triggers Personalization Interactivity Testing and measurement...
Mark Brownlow links to a number of marketing and delivery blogs over at his website. Different perspectives and different thoughts will give you the tools to create the best email marketing campaign for your business.
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