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Monthly Archives: July 2008

Yahoo update

It has been quite a while since I have had the opportunity to share information about Yahoo here on the blog, but there is new information to share. Yesterday, Mark Risher from Yahoo spent some time talking with people about all things spam over at Yahoo. Matt from EmailKarma posted the transcripts as well as […]

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Preventing subscriber remorse

Mark Brownlow has a great article up about how senders can stop subscribers from regretting they signed up for mail. He starts off saying So how to avoid subscriber’s remorse? The obvious one – and stop me if you’re heard this before – is sending relevant, timely, useful emails. Unfortunately, remorse can set in long […]

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We’re back!

Sorry for the downtime, the machine running the blog had a motherboard fail and for various reasons (deadlines, family emergencies, etc) it has taken a bit of time to get the blog moved to another machine. I do apologize for the time the blog was gone. Regular blogging will return tomorrow.

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Paypal fixes unsubscribes

Through the grapevine, I have heard that PayPal is actually complying with the new CAN SPAM rulemaking and offering one-click unsubscribes.

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AOL announces web support tool

Yesterday, David announced a new suite of tools to help senders troubleshoot blocking problems more efficiently. 

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List Attrition

DJ over at Bronto blog has a post up about list churn / list attrition. She quotes a statistic published by Loren from MediaPost (the original post is behind a subscription wall) that a list will lose 30% of their subscribers year over year. This is similar to a statistic that I use, but the […]

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CAN SPAM rules take effect

The new CAN SPAM rules take effect today. EmailKarma has a list of articles detailing the new rules. These rules govern handling of opt-outs and establish a “sender” category for purposes of physical address and opt-outs.

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Another benefit of email marketing

Kevin Hillstrom over at MineThatData blog talks about using email metrics and other customer information to not market to people who cost a company money. 

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PayPal Followup

I thought I would give everyone a brief update on my continuing saga with trying to unsubscribe from PayPal’s marketing list. Because of what I do, I have some options not available to the average recipient. One of the things I did is ask people I know if they had any contacts at PayPal who […]

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Analyzing email

Over at the VerticalResponse blog, Janine walks us through analyzing clicks in an email and sets herself new things to test in future mailings. Well worth a read.

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  • AOL problems

    Lots of people are reporting ongoing (RTR:GE) messages from AOL today.  This indicates the AOL mail servers are having problems and can't accept mail. This has nothing to do with spam, filtering or malicious email. This is simply their servers aren't functioning as well as they should be and so AOL can't accept all the mail thrown at them. These types of blocks resolve themselves. 1 Comment


  • Fixing discussion lists to work with new Yahoo policy

    Al has some really good advice on how to fix discussion lists to work with the new Yahoo policy. One thing I would add is the suggestion to actually check dmarc records before assuming policy. This will not only mean you're not having to rewrite things that don't need to be rewritten, but it will also mean you won't be caught flat footed if (when?) other free mail providers start publishing p=reject.No Comments


  • Sendgrid's open letter to Gmail

    Paul Kincaid-Smith wrote an open letter to Gmail about their experiences with the Gmail FBL and how the data from Gmail helped Sendgrid find problem customers. I know a lot of folks are frustrated with Gmail not returning more than statistics, but there is a place for this type of feedback within a comprehensive compliance desk.No Comments


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