It has been quite a while since I have had the opportunity to share information about Yahoo here on the blog, but there is new information to share. Yesterday, Mark Risher from Yahoo spent some time talking with people about all things spam over at Yahoo. Matt from EmailKarma posted the transcripts as well as some excerpts from the talk. The really interesting bit, for me, was confirmation that...
Mark Brownlow has a great article up about how senders can stop subscribers from regretting they signed up for mail. He starts off saying So how to avoid subscriber’s remorse? The obvious one – and stop me if you’re heard this before – is sending relevant, timely, useful emails. Unfortunately, remorse can set in long before you have the chance to establish your value...
Sorry for the downtime, the machine running the blog had a motherboard fail and for various reasons (deadlines, family emergencies, etc) it has taken a bit of time to get the blog moved to another machine.
I do apologize for the time the blog was gone. Regular blogging will return tomorrow.
Through the grapevine, I have heard that PayPal is actually complying with the new CAN SPAM rulemaking and offering one-click unsubscribes.
Yesterday, David announced a new suite of tools to help senders troubleshoot blocking problems more efficiently.
DJ over at Bronto blog has a post up about list churn / list attrition. She quotes a statistic published by Loren from MediaPost (the original post is behind a subscription wall) that a list will lose 30% of their subscribers year over year. This is similar to a statistic that I use, but the context I have seen the published statistic in is slightly different. DJ offers suggestions on how to...
The new CAN SPAM rules take effect today. EmailKarma has a list of articles detailing the new rules. These rules govern handling of opt-outs and establish a “sender” category for purposes of physical address and opt-outs.
Kevin Hillstrom over at MineThatData blog talks about using email metrics and other customer information to not market to people who cost a company money.
I thought I would give everyone a brief update on my continuing saga with trying to unsubscribe from PayPal’s marketing list. Because of what I do, I have some options not available to the average recipient. One of the things I did is ask people I know if they had any contacts at PayPal who may be able to address this issue. I was given an internal contact at PayPal by a colleague who works...
Over at the VerticalResponse blog, Janine walks us through analyzing clicks in an email and sets herself new things to test in future mailings. Well worth a read.
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