Today another major retailer announced their customer files were compromised. This company had clearly implemented some security that kept hackers from getting too much information. Passwords were hashed and credit card numbers were kept on a separate server, which does signal that the company designed with security in mind. Nevertheless, personal information was compromised. Is there anyway to...
There is quite a bit of vocal opposition to the SOPA (Stop Online Piracy Act) making its way through the House of Representatives and PIPA (Protect Intellectual Property Act) making its way through the Senate. The opposition seems to have had an effect. I blogged about the bills late last year. CNet reported today that the DNS provision was pulled from SOPA. This resolves one, but certainly not...
I’ve been thinking lately that sometimes that what works for marketing doesn’t always work for delivery. For instance in many areas of marketing repetition is key. Repeat a slogan and forge an association between the slogan and the product in the mind of the consumer. More repetition is better. Marketers can even go so far as using the same ad to drive consumer action. Television...
There’s been quite a bit of traffic on twitter this afternoon about a recent blog post by Hubspot identifying trigger words senders should avoid in an email subject line. A number of email experts are assuring the world that content doesn’t matter and are arguing on twitter and in the post comments that no one will block an email because those words are in the subject line. As...
This morning Return Path announced they have acquired OtherInbox. OtherInbox is a service that allows subscribers to create tagged email addresses and organize incoming mail. Acquiring OIB gives Return Path access to recipient behaviour that only the ISPs had previously. According to the press release, Return Path will be using engagement data from OIB as another factor for Return Path...
We’re back from our overseas adventures. I’m still wrapping my head around getting back to work. We had a great trip and did tons of fun stuff, including carrying torches through the streets of Edinburgh. I took almost 1000 photos which I’m slowly going through and posting on flickr. I’ll get back to posting about email, but thought I’d share a couple of photos from...
RSS - Posts