If you use redirection links in the emails you send out, where a click on the link goes to your server – so you can record that someone clicked – before redirecting to the real destination, then you’ve probably already thought about how they can be abused. Redirection links are simple in concept – you include a link that points to your webserver in email that you send out...
… and the device they’re probably going to read your email on.
@lauter from MailChimp points and laughs at an advertising email from Blackberry-the-company that’s completely unreadable when read on Blackberry-the-device.
That’s really bad marketing on a bunch of different levels.
Our tomcat, Grover, wants to go outside. He wants to go out the side door, so he’s been sitting in front of it, looking at me, then staring at the door. He’s been doing this for about half an hour, intermixed with occasional sad yowling. The back door is open, and he can get from outside the back door to outside the side door in a minute, tops. But he wants to go out the side door...
J.D. has a great post digging into ARF, the abuse reporting format used by most feedback loops.
If you’re interested in following along, you might find this annotated example ARF report handy.
The nice folks at Box of Meat pointed me at an article about SHOUTING in ALL CAPITALS. There’s something about text in all caps that turns people off. Using it in a social context is often seen as yelling. But using it in a design context is often seen as bad read ability. People use text in all caps thinking they are emphasizing their message. However, what they are actually doing is de...
A spam filter looks at many things when it’s deciding whether or not to deliver a message to the recipients inbox, usually divided into two broad categories – the behaviour of the sender and the content of the message. When we talk about sender behaviour we’ll often dive headfirst into the technical details of how that’s monitored and tracked – history of mail from...
All the cool kids are doing infographics, so here’s our take on the new Gmail Priority Inbox.
There’s been a steady trickle of “Email is Dead!” announcements over the years. 2005 – Pew Internet announces “email may be at the beginning of a slow decline” 2006 – USA Today announces “Email has become the new snail-mail” 2009 – The Wall Street Journal announces “The End of the Email Era”. That’s not surprising, and...
Four weeks ago you signed up for your mailing list using a virgin email address. (You didn’t? Maybe you should do that today – there’s no time like Thursday for a quick sanity check!) Check the mailbox for the account you signed up Is the mail you signed up for in the inbox? If you’re mailing at least weekly then there should be at least three messages there. Do they have...
A week ago you signed up for your mailing list using a virgin email address. (You didn’t? Maybe you should do that today – there’s no time like Thursday for a quick sanity check!) Check the mailbox for the account you signed up Is the mail you signed up for in the inbox? In the bulk folder? If it’s in the bulk folder, that’s something to look at – all the...
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