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November 21, 2012

Delivery emergencies and the holidays

By laura
2 Min read
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21November

There is a lot of contention between ISPs and senders at the best of times. As we move into the holiday season, retailers are increasing their email marketing, sometimes quite significantly. This causes more delivery issues as recipients and MTAs react to the increased volume. At many non retail companies, however, the pace of work slows down. There are distractions and office parties and people...

November 19, 2012

Yahoo changes

By laura
1 Min read
13 comments
19November

Thanks to tips by a couple blog readers and some clients, I have been looking into Yahoo disabling links in the bulk folder. It does appear Yahoo is no longer allowing users to click on links in emails that Yahoo places in the bulk folder. In fact, some of the spam in my Yahoo mailbox even has a notice about this. One of the interesting questions I’ve gotten about this is how it affects...

November 16, 2012

Facebook blocking spam: parallels to email filtering

By laura
3 Min read
1 comment
16November

Last month a Dangerous Minds posted numbers that indicated their Facebook posts were reaching fewer users.  They suggested that this was a conspiracy by Facebook to make more money and soak small publishers with “exorbitant” advertising fees. I didn’t pay that much attention to it. I use Facebook to communicate with friends. The only commercial entities I “like” or...

November 15, 2012

Spamming is a marketing tactic

By laura
1 Min read
1 comment
15November

A twitter discussion about the use of Re: and FWD: in subject lines for bulk email. The summary appears to be that even marketers hate it when they get mail like that, but if it drives sales then it’s a worthwhile trick. The final tweet says a lot, though.

November 14, 2012

Is Spamhaus still relevant?

By laura
5 Min read
2 comments
14November

Today’s Wednesday question comes from a recent discussion on the Only Influencers mailing list. One of the participants asked “Is Spamhaus relevant and necessary? Are they willing to work with marketers?” I think this is an interesting question for a lot of reasons. One is because there’s such a broad range of opinions about Spamhaus and almost none of them are ambivalent...

November 9, 2012

Gmail sending out warnings for 512 bit DKIM keys

By laura
1 Min read
7 comments
09November

As an update to yesterday’s post, Gmail is contacting postmasters at domains signing with 512 bit keys to warn them of the upcoming changes. This message also clarifies “DKIM keys failing.” Messages signed with 512 bit keys or less will be treated as unsigned by Gmail in the next week or so. Hello, We noticed that your domain is sending email to Gmail users that is DKIM signed...

November 8, 2012

Is Google failing DKIM keys shorter than 512 bits?

By laura
3 Min read
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08November

Today’s Wednesday question comes from Andrew B. and got pushed to Thursday so I could check a few more facts. Have @Gmail yet confirmed the @ReturnPath story that they’ll start failing weak DKIM sigs? RP cites no source:   @hey4ndr3w The answer is that no one from Gmail has publicly confirmed that they’re failing to authenticate mail signed with weak DKIM keys. But conversations...

November 7, 2012

Data Driven Email (and other) Marketing

By laura
2 Min read
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07November

The frequency of emails from the Obama campaign ended up being a talking point for pundits and late night talk show hosts. Jon Stewart of The Daily show even asked President Obama about email directly during his October 18th interview. (Video, email question at the 5:56 mark) Jon Stewart: “We have been talking here for 12 – 14 minutes. I am curious. How many emails, in that time, do...

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