As happens every Tuesday, the Magill Report was blasted into mailboxes all over the Internet. This Tuesday was extra special for some recipients, though. These recipients received a dozen or more copies of the newsletter. Ken knows best practices and implements them rigidly in regards to his sending. He’s one of the very few standalone publishers that uses confirmed opt-in, for instance...
I hear almost nothing about AOL from clients and potential clients these days. I hear a lot from AOL users who are confused and don’t understand that I am not AOL support (I’m not. Really. I can’t help you.). But I hear almost nothing from clients. There are three possibilities I can think of for this. AOL just isn’t a major player in the mail space any more. People...
Last month I wrote about how Salesforce was implementing the ability to sign emails sent from Salesforce CRM with DKIM. The Spring 15 update is now live as is the ability to use an existing DKIM key or allow Salesforce to create a new one for you. Setting up DKIM within Salesforce is straightforward. A Salesforce Administrator would go to Setup->Email Administration->DKIM Keys. You can...
Today MessageSystems announced the launch of SparkPost: the world’s most advanced cloud email delivery service. Using the Momentum engine, SparkPost lets small and medium size companies have access to the tools previously reserved for larger companies.
The Internet and pundits had a field day with Senator Stevens, when he explained the Internet was a series of tubes. I always interpreted his statement as coming from someone who demanded an engineer tell him why his mail was delayed. The engineer used the “tube” metaphor to explain network congestion and packets and TCP, and when the Senator tried to forward on the information he got...
I get a LOT of spam here. Most of it is marked and trivial to get rid of. Some of it is what I would call semi-legitimate. It’s a real product, but I never asked to receive any information from this company and am not actually part of their demographic. For one time things I just hit delete and move on. Life is too short to complain or opt out of every spam I get. (Tried that, got more...
“We follow all the best practices!” is a common refrain from many senders. But what does best practices really mean? To me the bulk of best practices are related to permission, technical setup and identity. Send opt-in mail. Follow the SMTP spec. Authenticate your mail with DKIM. Publish a SPF record. Don’t hide you domain whois behind privacy protection services. Honor...
Happy March! We started the month with some more movement around CASL enforcement from our spam-fighting friends to the north. We noted a $1.1 million fine levied against Compu-Finder for CASL violations, as well as a $48,000 fine to Plentyoffish Media for failing to provide unsubscribe links. We noted a few interesting things: the fines are not being imposed at the maximum limits, violations are...
RadioShack is putting their assets up for sale including more than 65 million customer records and 13 million email addresses. Many are up in arms about the sale of personal data including the Texas Attorney General and AT&T who both want the data destroyed. Part of the controversy is that RadioShack’s privacy policy states the collected data will be only used by RadioShack and its...
Some emails are more important than others. I know, I know, all emails are important, but really, some are more important than others. I’ve recently been decluttering by the simple expedient of enrolling in paperless statements for some of our accounts. We have a 1TB NAS, I’m not going to run out of storage space and I will have so much less paper to deal with. Plus, electronic...
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