Last week some folks were mentioning a spike in unsubscribes from Yahoo. This is being investigated.
February 1, 2018
Yahoo List-Unsub header
01February
November 28, 2017
It's not a technical problem
28November
You can’t technical your way out of the bulk folder. I wrote that a year and a half ago, and it’s even more true today. Filters at the big webmail providers continue to evolve to meet new threats and new spamming techniques. Sending technically perfect mail won’t get your mail into the inbox. Recipients have to want the mail and interact with the mail for good delivery.
October 25, 2017
Edison acquires part of Return Path
25October
Today Matt Blumberg announced that Edison Software acquired Return Path’s Consumer Insight division, current customers and some Return Path staff.
Congrats to everyone involved.
October 20, 2017
RR FBL: it's officially dead
20October
The Roadrunner Postmaster page says the FBL is deactivated.
April 5, 2017
OTA joins the ISOC
05April
The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella. “The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President and CEO, Kathryn Brown. “Now is the right time for these two...
March 24, 2017
Friday blogging… or lack of it
24March
It seems the last few Friday’s I’ve been lax on posting. Some of that is just by Friday I’m frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I’m just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That’s been a...
March 15, 2017
Indictments in Yahoo data breach
15March
Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo’s servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media...
January 30, 2017
Blogging
30January
It’s been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I’ve always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with...
January 25, 2017
Email trends for 2017
25January
Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included.
Go check it out!
January 9, 2017
AOL FBL change
09January
Reminder for folks, AOL is changing their FBL from address starting on Jan 17th.
The (in)famous scomp@aol.net is going away to be replaced by fbl-no-reply @ postmaster.aol.com. These messages will be signed with the d= mx.postmaster.aol.com.
Time to update your scripts!
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