It’s been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I’ve always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many […]
Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included. Go check it out!
Reminder for folks, AOL is changing their FBL from address starting on Jan 17th. The (in)famous firstname.lastname@example.org is going away to be replaced by fbl-no-reply @ postmaster.aol.com. These messages will be signed with the d= mx.postmaster.aol.com. Time to update your scripts!
A number of people, on different forums, have been asking if anyone is seeing a higher bounce rate than usual with Yahoo. Not sure exactly what’s going on here. As I understand it, folks are talking with Yahoo about it. If I hear anything more, I’ll share. For now, though, if you’re seeing a small […]
Today Gmail announced they are supporting media queries in Gmail and Google Inbox. This should simplify the creation of emails for multiple platforms. The full list of supported rules can be found on the Google Developer Site.
Sorry about the unexpected hiatus. I picked up a cold that really made me feel fuzzy and writing was an exercise in futility. I’ll be back Monday. Meanwhile, Oracle bought another ESP (Bronto) when they bought NetSuite.
Since the Safe Harbor rules were struck down by EU courts, the US and EU have been in negotiations to replace it. This morning (pacific time) the EU approved the new rules called Privacy Shield. WSJ Article
According to Adage and Return Path, Donald Trump’s mail campaign is not one to write home about. He’s not asking for donations and has a high rate of spam complaints.
I’ve seen several reports of unexpected rejections for unauthenticated email to Google over IPv6 today. Unauthenticated mail over IPv6 is a bad idea, but Google usually spam folders it rather than rejecting it. The Gmail status dashboard is reporting an issue “Some messages sent to consumer Gmail accounts are being rejected due to authentication enforcement” so something […]
Len Shneyder writes about what we can expect to see in the near future email landscape.