The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella. “The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President […]
It seems the last few Friday’s I’ve been lax on posting. Some of that is just by Friday I’m frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I’m just tired. Today had the added complication of watching the Trumpcare debate and following how (and how […]
Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo’s servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can […]
It’s been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I’ve always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many […]
Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included. Go check it out!
Reminder for folks, AOL is changing their FBL from address starting on Jan 17th. The (in)famous email@example.com is going away to be replaced by fbl-no-reply @ postmaster.aol.com. These messages will be signed with the d= mx.postmaster.aol.com. Time to update your scripts!
A number of people, on different forums, have been asking if anyone is seeing a higher bounce rate than usual with Yahoo. Not sure exactly what’s going on here. As I understand it, folks are talking with Yahoo about it. If I hear anything more, I’ll share. For now, though, if you’re seeing a small […]
Today Gmail announced they are supporting media queries in Gmail and Google Inbox. This should simplify the creation of emails for multiple platforms. The full list of supported rules can be found on the Google Developer Site.
Sorry about the unexpected hiatus. I picked up a cold that really made me feel fuzzy and writing was an exercise in futility. I’ll be back Monday. Meanwhile, Oracle bought another ESP (Bronto) when they bought NetSuite.
Since the Safe Harbor rules were struck down by EU courts, the US and EU have been in negotiations to replace it. This morning (pacific time) the EU approved the new rules called Privacy Shield. WSJ Article