Yahoo List-Unsub header
Last week some folks were mentioning a spike in unsubscribes from Yahoo. This is being investigated.
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It's not a technical problem
You can’t technical your way out of the bulk folder. I wrote that a year and a half ago, and it’s even more true today. Filters at the big webmail providers continue to evolve to meet new threats and new spamming techniques. Sending technically perfect mail won’t get your mail into the inbox. Recipients have […]
Edison acquires part of Return Path
Today Matt Blumberg announced that Edison Software acquired Return Path’s Consumer Insight division, current customers and some Return Path staff. Congrats to everyone involved.
RR FBL: it's officially dead
The Roadrunner Postmaster page says the FBL is deactivated.
OTA joins the ISOC
The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella. “The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President […]
Friday blogging… or lack of it
It seems the last few Friday’s I’ve been lax on posting. Some of that is just by Friday I’m frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I’m just tired. Today had the added complication of watching the Trumpcare debate and following how (and how […]
Indictments in Yahoo data breach
Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo’s servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can […]
Blogging
It’s been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I’ve always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many […]
Email trends for 2017
Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included. Go check it out!
AOL FBL change
Reminder for folks, AOL is changing their FBL from address starting on Jan 17th. The (in)famous scomp@aol.net is going away to be replaced by fbl-no-reply @ postmaster.aol.com. These messages will be signed with the d= mx.postmaster.aol.com. Time to update your scripts!
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