Al has another post about another company sending mail to a customer that gave an email address that didn’t belong to them. The person receiving the misdirected email has no effective way to make it stop, and is getting more and more frustrated with the ongoing spam. (Consumerist article)
I got mail late last night from one of the Spamhaus peeps telling me that they were under a distributed Denial of Service (dDOS) attack. This is affecting email. Incoming email is delayed and they’re having difficulty sending outgoing email. This is affecting their responses to delisting queries. They are working on mitigation and hopefully will be fully up and running soon. Updates when I...
I’ve been sitting on this one for about a week, after the folks over at IBM/Pivotal Veracity called me to tell me about this. But now their post is out, so I can share.
There are ISPs providing real metrics to senders: QQ and Mail.ru. Check out Laura Villevieille’s blog post for the full details.
Chris from Cloudmark tracks a UK text spammer.
The big news in email today is Microsoft’s announcement of the next version of Hotmail: Outlook.com. This does appear to be an attempt to compete with a host of Google’s offerings. Not only does Outlook.com include Skype and access to social media accounts, but it also includes web app versions of Word, Excel and Powerpoint with 7GB of storage space. I’m not sure how actively...
Len Shneyder has a really interesting post up about the mail.ru feedback loop and the broader message this sends about the intersection of social media and email marketing. Go read it!
Tom Sather has a great post up on the RP Email marketing blog discussing phishing. His point is that phishing lowers the overall trust in email marketing. He lists a number of things marketers should consider doing to counteract that loss of trust. I rely heavily on the use of tagged addresses to deal with phishing in my own mailbox. If an email doesn’t come to the right address, then...
Cloudmark has an interesting discussion about the Report Spam button and how it’s used.
Christopher Penn at What Counts did some testing to see what delivery to Facebook.com addresses looks like. It looks pretty grim.
From Tim Roe at eConsultancy.com: Is engagement email marketing finally here?
Tim lays out a number of factors for why engagement is important in email marketing and how to use engagement to improve ROI.
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