CategoryAsides

Vetting customers

MAAWG has published a BCP for vetting new customers. This is the culmination of much work by a lot of people. One of the best things about the document is the discussion of how spammers attempt to hide their identity. All too often I’ve been called in by ESPs to help them identify how a spammer got on their network and where their process failed. As filtering gets better at blocking spam...

Email in 2030

As predicted by Mark Brownlow. My favorite? You can still buy 1 million email addresses for $99. It’s still a bad idea.

Changes at Hotmail

Microsoft announced a number of changes to the Hotmail interface today. It doesn’t look like this will affect how mail is received, but will affect how users can interact with it.
As always, the best advice I can give you is send mail people want and like.

Links Sept 29, 2011

Al Iverson has a post up about his experiences with customers who try to acquire email addresses through appending.
J.D. Falk has a post up about the history of DKIM.

10 years

Today is our 10 year anniversary in business. It’s been quite a ride.
Thank you to all our customers, friends, supporters and followers.

A recipient's view on engagement

I found a blog post from a technical type talking about email engagement. This is a  non-marketing way to do things, and probably won’t work for many marketing programs. But I think good marketers should be listening to what their recipients say, even if it’s counter-intuitive.
Edit 9/15: the website seems to have expired so I changed the link to the google cache of the article.

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