The Federal district court in New York awarded Yahoo $610 million dollars in a suit they filed in 2008.
We lie more in email than in person
People are more prone to lie over email than face to face.
Vetting customers
MAAWG has published a BCP for vetting new customers. This is the culmination of much work by a lot of people. One of the best things about the document is the discussion of how spammers attempt to hide their identity. All too often I’ve been called in by ESPs to help them identify how a spammer got on their network and where their process failed. As filtering gets better at blocking spam...
More on Rove Digital
Brian Krebs has more on Rove Digital and the criminal connection to other scammers and spammers.
Email in 2030
As predicted by Mark Brownlow. My favorite? You can still buy 1 million email addresses for $99. It’s still a bad idea.
Changes at Hotmail
Microsoft announced a number of changes to the Hotmail interface today. It doesn’t look like this will affect how mail is received, but will affect how users can interact with it.
As always, the best advice I can give you is send mail people want and like.
Links Sept 29, 2011
Al Iverson has a post up about his experiences with customers who try to acquire email addresses through appending.
J.D. Falk has a post up about the history of DKIM.
10 years
Today is our 10 year anniversary in business. It’s been quite a ride.
Thank you to all our customers, friends, supporters and followers.
20% of email read on mobile phones
According to data published by Litmus this week.
A recipient's view on engagement
I found a blog post from a technical type talking about email engagement. This is a non-marketing way to do things, and probably won’t work for many marketing programs. But I think good marketers should be listening to what their recipients say, even if it’s counter-intuitive.
Edit 9/15: the website seems to have expired so I changed the link to the google cache of the article.