J.D. Falk posts over on the Return Path blog about the new proposed standard for expiring email. It’s an interesting concept, but like J.D. I don’t see it going very far.
March 4, 2011
Expiring emails
04March
February 17, 2011
Marketing on Facebook
17February
An interesting look at what doesn’t work when marketing on Facebook.
February 10, 2011
Brand engagement in social media
10February
Adobe has a good post up about consumer reaction and interaction with brands in social media like Twitter and Facebook.
February 1, 2011
Plenty of Fish hack
01February
There’s been a lot of press recently about the Plenty of Fish hack and their response to it.
January 25, 2011
Groupon and science
25January
And interesting reaction to a recent Groupon offer for spa services.
January 21, 2011
Legal analysis of Hypertouch v. Valueclick
21January
Venkat has an analysis of the Hypertouch v. Valueclick case and recent appeals court ruling.
January 17, 2011
Fines for not honoring unsubscribes
17January
Virgin Blue has been fined $110,000 by the Australian government for not honoring unsubscribes.
January 12, 2011
Still more spam stats
12January
Mailchannels put together another post looking at spam volumes. Related to that, many people are reporting that bot levels are climbing again.
January 11, 2011
Changes at Yahoo
11January
Deliverability.com has a blog post from Naeem Kayani at Adknowledge about the recent Yahoo changes. They point to the reputation of the From: address as a factor. I’m not sure anyone knows what exactly Yahoo is doing, but the suggestions from Naeem are good ones.
October 12, 2010
The hard sell works
12October
Ken Magill, dad extraordinaire, describes how he went above and beyond the call to get his son a DVD while battling hard sell marketing techniques.
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