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Category: Best Practices

Yahoo Mail Deliverability FAQ Updated

Yahoo has updated their FAQ and listed out a number of factors they use to determine if a mail message is spam. IP Address Reputation URL Reputation Domain Reputation Sender Reputation DomainKeys Identified Mail (DKIM) signatures DMARC authentication Autonomous System Number (ASN) reputation Autonomous System Number (ASN) is a globally unique number that is assigned […]

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What about Tom?

I use tom@hotmail.com as my default bogus email address. Tom has subscribed to so many things because of me. This is why address verification doesn’t work. The address tom@hotmail.com is a real address. It exists. It accepts mail. And at least one person admits to signing up Tom for mail that the person doesn’t want. […]

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Alternate contact when mail bounces

We received an invite from a local company recently. At the top of the invite there was a sticker. We attempted to send email, but your address bounced. Please contact either me or the tasting room to update. Thanks! We attempted to send email, but your address bounced. Please contact either me or the tasting […]

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Purchased Lists and ESPs

One thing almost every ESP delivery person has dealt with, at one time or another, is a customer complaining about being unable to send to a purchased list. Inevitably, the customer will say “But other-ESP lets us send to purchased lists, why won’t you?” I’ve heard this over and over from many different colleagues. Of […]

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What is the Mail From field?

When emails are sent, there are two from fields, the Mail From and the Display From address.  The Display From address (technically referred to as RFC.5322 from address) is the from address that is displayed to the end user within their email client.  The Mail From (technically referred to as RFC.5321 from address) is the […]

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4 things spammers do legitimate marketers don’t

I’ve never met a spammer that claims to be a spammer. Most that I’ve met claim to be legitimate marketers (or high volume email deployers). But there are things spammers do that I never expect to see a legitimate marketer doing. I’ve written about these things throughout the blog (tag: TWSD), but it’s probably time […]

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Four things to check before your next mailing

Like many bits of technology, email is often set-and-forget. Everything is checked and rechecked during setup, and then no one goes back and looks at it again. But mail programs are not static, and people make changes. These changes don’t really break things, but over time they can create their own set of problems. Setting […]

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Don’t like opt-outs? Target your program better.

I get a LOT of spam here. Most of it is marked and trivial to get rid of. Some of it is what I would call semi-legitimate. It’s a real product, but I never asked to receive any information from this company and am not actually part of their demographic. For one time things I […]

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Best practices … what are they?

“We follow all the best practices!” is a common refrain from many senders. But what does best practices really mean? To me the on. Send opt-in mail. Follow the SMTP spec. Authenticate your mail with DKIM. Publish a SPF record. Don’t hide you domain whois behind privacy protection services. Honor unsubscribe requests. Put your postal address […]

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Old Lists and RadioShack

RadioShack is putting their assets up for sale including more than 65 million customer records and 13 million email addresses. Many are up in arms about the sale of personal data including the Texas Attorney General and AT&T who both want the data destroyed. Part of the controversy is that RadioShack’s privacy policy states the […]

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