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Category: Best Practices

Yeah… don’t do that

Never add someone to a mailing list without giving them a heads up that you’re doing it. It’s just uncool and rude. For example, I have been contacting some vendors about some work we need done. One of them has yet to answer my inquiry, but has already added me to their newsletter. Even worse, […]

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It’s a new year, do you know what your filters are doing?

Yesterday the NJABL domain expired. The list was disabled back in 2013 but the domain continued to be maintained as a live domain. With the expiration, it was picked up by domain squatters and is now listing everything. Steve wrote about how and why expired blocklist domains list the world last year. The short version […]

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Thinking about the concept of best practices

In 2010 Chad White declared best practices dead. Frankly, the term has always been too “big tent” to be truly useful. When “don’t buy email lists” and “use buttons for primary calls-to-action” are both best practices, it’s no wonder there’s confusion. What we need is new language that differentiates those practices that are a litmus […]

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Send Actual SMTP

It’s rare I find mail that violates the SMTP spec (rfc5321 and rfc5322). I’ve even considered removing “send mail from a correctly configured mail server” from my standard Best Practices litany. But today I got mail asking me to respond to a survey. This whole email is a mess of problems, and it’s claiming to […]

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Dedicated IPs, pros and cons

There’s a whole belief system built around the idea that the best way to get good deliverability is to have your own dedicated IPs. In fact, senders regularly approach me to ask when is the right time for them to get a dedicated IP. They assume all their deliverability problems will disappear if they get […]

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Tools aren’t a luxury

I was on the phone with a colleague recently. They were talking about collecting a bit of data over the weekend and mentioned how great it was they had the tools to be able to do this. Coincidentally, another colleague mentioned that when the subscription bombing happened they were able to react quickly because they […]

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SaaS systems are spammer targets

There are probably hundreds of thousands of really awesome SaaS products out there. They provide a framework to do all sorts of stuff that used to be really hard to do. Almost all of them include some email component. They dutifully build the email piece into their platform and, because they’re smart, they outsource the […]

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Jane! Stop this crazy thing!

One of the consequences of moving to Ireland is I’m unsubscribing from most commercial mail, including some lists I’ve been on for a decade or more. Sadly, many of the companies don’t ship to Ireland, or their shipping costs are prohibitively expensive. Even if I wanted to purchase from them, I couldn’t. This process has […]

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Company responsibility and compliance

I blogged a few times recently about Zoho and their issues with malicious actors abusing their platform. They asked me to post the following statement from their CEO Sridhar Vembu. Unfortunately phishing has become one of the bad side-effects of Zoho’s rapid growth over the last couple of years, especially the growth of our mail service. […]

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Unsubscribe means unsubscribe

But, unfortunately, some senders don’t actually think unsubscribe means stop sending mail. Today, for instance, the nice folks at The Container Store sent me an email with an “important update to my POP! account” Yes, that’s an address I gave them. But I don’t have any record of setting up an account. I was on […]

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