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Category: Best Practices

Unsubscribe means unsubscribe

But, unfortunately, some senders don’t actually think unsubscribe means stop sending mail. Today, for instance, the nice folks at The Container Store sent me an email with an “important update to my POP! account” Yes, that’s an address I gave them. But I don’t have any record of setting up an account. I was on […]

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Why is my cold email going to the spam folder?

Because that’s what the spam folder is for unsolicited email. Sending cold email, particularly in bulk (and let’s be honest, if it weren’t sent in bulk, no one would know or care about it going to spam) is spamming. This is exactly the kind of mail that the bulk folder is designed to catch. Senders […]

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GDPR and the EU and Opt-in Confirmation

There’s a lot of discussion going on about just what GDPR requires, and of who, and in which jurisdictions. German organizations in particular have been more aggressive than most about wanting to see opt-in confirmation for years and now seem to be adding “because GDPR” to their arguments. I’m still not sure how this is […]

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Collecting email addresses

One of the primary ways to collect email addresses is from website visitors, and it’s actually a pretty good way to collect addresses. One of the more popular, and effective, techniques is through a pop-up window, asking for an address. Users need to provide an address or click a “no thanks” link or close the […]

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Social media connections are not opt-ins

It seems silly to have to say this, but connecting on social media is not permission to add an address to your newsletter or mailing list or prospecting list or spam list. Back in 2016, I wrote: [Scraping addresses from LinkedIn] is really rude. Just because someone accepted your contact request on LinkedIn, doesn’t mean […]

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That’s not how you do it…

Got an email this morning from a company advertising their newest webinar “The Two Pillars of Effective Large-Scale Email: Security and Deliverability.” The message came to a tagged address, so clearly I’d given them one at some point. But I didn’t recognize the name or company or anything. I did a search to seen when […]

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What … is your name?

For some reason otherwise legitimate ESPs have over the years picked up a habit of obfuscating who they are. I don’t mean those cases where they use a customers subdomain for their infrastructure or bounce address. If the customer is Harper Collins then mail “from” @bounce.e.harpercollins.com sent from a server claiming to be mail3871.e.harpercollins.com isn’t unreasonable. (Though […]

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Not fooling anyone…

A question came up on the Women of Email Facebook page about sending cold B2B emails. This is one of those areas I have strong opinions about, mostly because I am so tired of getting deceptive and unending messages from folks. Realistically, cold emailing isn’t going to stop just because recipients hate receiving it. We […]

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Interacting in professional fora

There are a bunch of online communities – mailing lists, Slack channels, etc. – where “people who do email” interact. Some of them are open to anyone to subscribe, some of them are semi-private and require an invitation, others are closed and only available by invitation and yet others are associated with trade associations and […]

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The Blighty Flag

Back in the dark ages (the late ’90s) most people used dialup to connect to the internet. Those people who had broadband could run all sorts of services off them, including websites and mail servers and such. We had a cable modem for a while handling mail for blighty.com. At that time blighty.com had an […]

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