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Category: Best Practices

Reengagement emails

By default I don’t load images in email. For one thing it lets me see who is using open / click data to measure engagement. This morning I got a reengagement email from my Senator.  There are things I really like about this email and there are somethings I think they get a little wrong. The […]

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Implied permission

Codified into law in CASL, implied permission describes the situation where a company can legally mail someone. The law includes caveats and restrictions about when this is a legitimate assumption on the part of the company. It is, in fact, a kludge. There isn’t such a thing as implied permission. Someone either gives you permission […]

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I’m not a customer any more

We recently moved co-working spaces, after 8 or 9 years in the same place.  I’ll be up front here, we left Space A because I was annoyed with them. I’ve been increasingly unhappy with them for a while, but moving is a pain so just put up with them. But their most recent rent increase along […]

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People are the weakest link

All of the technical security in the world won’t fix the biggest security problem: people. Let’s face it, we are the weakest link. Adding more security doesn’t work, it only causes people to figure out ways to get around the security. The more secure you make something, the less secure it becomes. Why? Because when […]

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Active buttons in the subject line

This morning I waded into a twitter discussion with a bunch of folks about some issues they were having with delivery to gmail. The discussion started with a blog post at detailed.com describing how some senders are seeing significant drops in open rates. I thought I’d take a look and see if I can help, because, hey, this is […]

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Help! We’re on Spamhaus’ list

While trying to figure out what to write today, I checked Facebook. Where I saw a post on the Women of Email group asking for help with a Spamhaus listing. I answered the question. Then realized that was probably useable on the blog. So it’s an impromptu Ask Laura question. We’re listed on Spamhaus’ list, […]

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Delete or read?

This week I attended a Data Visualization workshop presented by the Advanced Media Center at UC Berkeley. Every year I set at least one professional development goal; this year it’s learning how to better communicate visually. Part of the class included other resources, which led me to Nathan Yau’s website. One of the articles on […]

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The cycle goes on

Monday I published a blog post about the ongoing B2B spam and how annoying it is. I get so many of these they’re becoming an actual problem. 3, 4, 5 a day. And then there’s the ongoing “drip” messages at 4, 6, 8, 12 days. It is getting out of control. It’s spam. It’s annoying. And […]

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Appending in a nutshell

A few months ago a colleague sent me, and every other person on his overly large LinkedIn list, an email looking for some help hiring. It starts off with “Greetings LinkedI Connections” and ends with… an unsubscribe link. P.S. If you don’t want to hear from me, here’s an unsubscribe link – that’s the easiest […]

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Purchased lists aren’t always purchased

Spamhaus has listed a number of domains belonging to French politicians recently. In their blog post about it, they mention that the listings are directly related to address lists provided to candidates by the French government. We learned of this issue recently when two different French candidates became entangled in two of our automated spam […]

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  • OTA joins the ISOC

    The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella. “The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President and CEO, Kathryn Brown. “Now is the right time for these two organizations to come together to help build user trust in the Internet. At a time when cyber-attacks and identity theft are on the rise, this partnership will help improve security and data privacy for users,” added Brown.No Comments


  • Friday blogging... or lack of it

    It seems the last few Friday's I've been lax on posting. Some of that is just by Friday I'm frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I'm just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That's been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.1 Comment


  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


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