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Category: Best Practices

Why don’t users want that mail?

Things are extremely busy here and blogging is going to be light for a few weeks. I’ll be reposting some older blog posts that are still relevant for today’s email senders. Today’s post is a repost from July 2009. I discuss why recipients complain about mail and how senders can lower the complaint rates. While this […]

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Typo traps

People make all sorts of claims about typo traps. One claim that showed up recently was that Spamhaus has just started using typo traps. I asked my Facebook network when people started using typos to detect incoming spam. Two different colleagues mentioned using typos, both on the left hand side and the right hand side, […]

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Have fun storming the CASL!

I’ve given Humble Bundle my (tagged) email address a bunch of times – as part of purchases, as my username on their website, to download games and books I’ve bought. And, naturally, they’ve sent me newsletters announcing when they have new sales. Did I check a checkbox or uncheck a checkbox? I don’t remember, and […]

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Transactional advertising

One of the things our bank does that I really like is send ATM receipts directly to the email address associated with the ATM card. No more random pieces of paper I have to track down, it’s all there in my mailbox. This week I noticed that the bank is leveraging the transactional mail to […]

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Affiliate mailers struggling

What are affiliate mailers? Affiliate mailers collect email addresses and then rent access to those addresses out to 3rd parties. There are a wide range of vendors that fall into the affiliate category. Some vendors compile lists through co-registration, others compile lists themselves through website opt-ins and some affiliate vendors fulfill mailing requests by hiring affiliates. […]

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A good example of a privacy change notification

A friendly reader sent me this example of the notice Coldwater Creek sent out to subscribers this week. Coldwater Creek was a major retailer that recently filed for bankruptcy. As part of that, they’re transferring assets, including customer lists, to a holding company for potential use when the company is re-launched. That holding company is […]

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Spot the unsub

A new game! Spot the unsub! Our first challenge is the footer from a major software company. How long does it take for you to to find the unsub link?   What’s even more annoying is that I never actually subscribed to mail from this company. A few years ago I was doing some work […]

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Spam is not a valid marketing strategy

This seems like an attempt to create the next big viral marketing campaign. It’s just spam, though, and not even good spam. There’s nothing about a random “click here” that will entice me to click on it. Scammers? Spammers? Whoever Ryann Rasmussen at HighSpeedInternet is, she might want to rethink her marketing strategy. It looks more […]

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Why do we “warmup” IP addresses

IP address warmup is a big issue for anyone moving to a new IP address for sending. I’m constantly being asked how to warm up an IP. My answer is always the same. There’s no right way to warm up an IP nor is there a specific formula that everyone should follow. What warming up […]

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A good example of 3rd party email

This morning I received a great example of a 3rd party email that I thought I’d share with all of you.   What’s so great about it? It’s sent from the company I actually gave my email address to: Macheist. It tells me why I’m getting this email: I purchased Fantastical back in 2013 It […]

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