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Category: Best Practices

Posts and articles about the DMA spamming

The DMA kicks spam up a notch The DMA: Spamming Job Services to a Purchased List The DMA Spams A Bunch of Anti-spammers The DMA sends e-mail that’s memorable, but not in a good way

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What not to do when buying lists

Saturday morning I check my mail and notice multiple emails from the DMA. Yes, I got three copies of an email from the US Direct Marketing Association with the subject line Kick It Up A Notch With The DMA Career Center. It seems the DMA are buying addresses from various companies. Because I use tagged […]

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… until it stops moving

Nothing is impossible to kill. It’s just that sometimes after you kill something you have to keep shooting it until it stops moving.Mira Grant, Feed It’s getting to the time of year when I can get away with some horror movie metaphors. Today, things that are dead. 1. ADSP ADSP was a domain repudiation scheme […]

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Is it real or is it spam?

The wanted but unexpected email is one of the major challenges facing ISPs and filter developers. If there was never any need or desire for people to receive email from someone they don’t know, then mail clients could be locked down to only accept mail from addresses on a whitelist. It wouldn’t completely solve the spam problem, for […]

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On Discovery and Email

If you’re involved in any sort of civil legal action in the US Courts – whether that be claims of patent violation, defamation, sexual harassment or anything else – there’s a point in the pre-trial process where the opposing lawyers can request information from you, and also from any third-parties they believe may have useful […]

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Losing friends and influencing people

I download a lot of ESP white papers. Not because I’m looking for an ESP, but because I think it’s important to know what’s happening in the industry and what topics people think are important. I understand fully that white papers are a lead generation tool and I can expect followup from sales people at […]

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Insights on how to improve email marketing

I can’t do anything except say +1 to this list of ineffective habits of email marketers from Loren McDonald.

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“Blocked for Bot-like Behavior”

An ESP asked about this error message from Hotmail and what to do about it. “Bot-like” behaviour usually means the sending server is doing something that bots also do. It’s not always that they’re spamming, often it’s a technical issue. But the technical problems make the sending server look like a bot, so the ISP […]

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TWSD: Don’t honor opt-outs

One of the big arguments various mailers make is that they make it easy for users to opt-out of mail, so it’s not a big deal. Users who don’t want to receive the mail, can make it stop. This was one of the guiding principles of CAN SPAM. The sender can make the decision to […]

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Delivery implications of Yahoo releasing usernames

Yahoo announced a few weeks ago it would be releasing account names back into the general pool. This, understandably, caused a lot of concern among marketers about how this would affect email delivery at Yahoo. I had the opportunity to talk with a Yahoo employee last week, and ask some questions about how this might […]

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  • AOL problems

    Lots of people are reporting ongoing (RTR:GE) messages from AOL today.  This indicates the AOL mail servers are having problems and can't accept mail. This has nothing to do with spam, filtering or malicious email. This is simply their servers aren't functioning as well as they should be and so AOL can't accept all the mail thrown at them. These types of blocks resolve themselves. 1 Comment


  • Fixing discussion lists to work with new Yahoo policy

    Al has some really good advice on how to fix discussion lists to work with the new Yahoo policy. One thing I would add is the suggestion to actually check dmarc records before assuming policy. This will not only mean you're not having to rewrite things that don't need to be rewritten, but it will also mean you won't be caught flat footed if (when?) other free mail providers start publishing p=reject.No Comments


  • Sendgrid's open letter to Gmail

    Paul Kincaid-Smith wrote an open letter to Gmail about their experiences with the Gmail FBL and how the data from Gmail helped Sendgrid find problem customers. I know a lot of folks are frustrated with Gmail not returning more than statistics, but there is a place for this type of feedback within a comprehensive compliance desk.No Comments


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