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Category: Best Practices

I’m not a customer any more

We recently moved co-working spaces, after 8 or 9 years in the same place.  I’ll be up front here, we left Space A because I was annoyed with them. I’ve been increasingly unhappy with them for a while, but moving is a pain so just put up with them. But their most recent rent increase along […]

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People are the weakest link

All of the technical security in the world won’t fix the biggest security problem: people. Let’s face it, we are the weakest link. Adding more security doesn’t work, it only causes people to figure out ways to get around the security. The more secure you make something, the less secure it becomes. Why? Because when […]

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Active buttons in the subject line

This morning I waded into a twitter discussion with a bunch of folks about some issues they were having with delivery to gmail. The discussion started with a blog post at detailed.com describing how some senders are seeing significant drops in open rates. I thought I’d take a look and see if I can help, because, hey, this is […]

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Help! We’re on Spamhaus’ list

While trying to figure out what to write today, I checked Facebook. Where I saw a post on the Women of Email group asking for help with a Spamhaus listing. I answered the question. Then realized that was probably useable on the blog. So it’s an impromptu Ask Laura question. We’re listed on Spamhaus’ list, […]

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Delete or read?

This week I attended a Data Visualization workshop presented by the Advanced Media Center at UC Berkeley. Every year I set at least one professional development goal; this year it’s learning how to better communicate visually. Part of the class included other resources, which led me to Nathan Yau’s website. One of the articles on […]

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The cycle goes on

Monday I published a blog post about the ongoing B2B spam and how annoying it is. I get so many of these they’re becoming an actual problem. 3, 4, 5 a day. And then there’s the ongoing “drip” messages at 4, 6, 8, 12 days. It is getting out of control. It’s spam. It’s annoying. And […]

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Appending in a nutshell

A few months ago a colleague sent me, and every other person on his overly large LinkedIn list, an email looking for some help hiring. It starts off with “Greetings LinkedI Connections” and ends with… an unsubscribe link. P.S. If you don’t want to hear from me, here’s an unsubscribe link – that’s the easiest […]

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Purchased lists aren’t always purchased

Spamhaus has listed a number of domains belonging to French politicians recently. In their blog post about it, they mention that the listings are directly related to address lists provided to candidates by the French government. We learned of this issue recently when two different French candidates became entangled in two of our automated spam […]

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You’re kidding me

All the authentication and DMARC in the world can’t save you from stupid. I just got a survey request from my bank. Or, at least, it claimed to be from my bank. From: Barclays International Banking Survey <internationalbanking@barclayssurveys.com> The mail passed SPF (though the SPF record suggests this is being mailed from all over the […]

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… and bad acquisition practices

I talked last week about how incentivizing people to sign up for your mailing list could be effective when it’s done well. This week I’m staying at a Large International Hotel Chain and I’ve got a great example of what happens when it’s done poorly. The “free” wifi requires you to join the hotel’s loyalty […]

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