Just a very, very short post with links to the Yahoo and Google requirements FAQs. Given I can’t ever remember them I’m guessing lots of y’all can’t either.
Yahoo: and :
11 months ago
Yahoogle FAQs
04January
11 months ago
About My Email
02January
Happy 2024, everyone! We’ve released a shiny new tool to let folks self-check a lot of common questions we see about email requirements. Go to AboutMy.email and send an email to the email address it gives you. Once it receives that email it will go through it and do many of the basic checks we’d usually do to check the technical health of a client’s email1AboutMy.email is a...
November 21, 2023
Tis the Season
21November
Meanwhile…
I apparently gave chess.com an email address in 2007 – probably due to a client engagement? I don’t know. I unsubscribed from their mail at some point as there has only been one email from them between 2010 and 2021. Maybe this time they’ll actually unsubscribe me.
November 9, 2023
Yahoogle Requirements Update
09November
Since I wrote about it last month the requirements for bulk senders to Yahoo and Google have changed a little.
The big change is that bulk senders need to authenticate with both SPF and DKIM, rather than SPF or DKIM. Only one of those has to align with the 822 From: header.
October 3, 2023
New Requirements for Bulk Senders
03October
UPDATE: You need to authenticate with both DKIM and SPF. Google are circulating a new set of requirements for bulk senders on their blog. So are Yahoo. It’s almost like postmasters talk to each other or something. If you dig through the links in the Gmail blog post you can find this summary of what they’ll be requiring from bulk senders by February: Set up SPF or DKIM email...
August 4, 2023
Unsubscribe vs Suppress
04August
When someone sends a complaint to your compliance desk there are a range of things you want to do, but one thing you always want to do is ensure that the recipient doesn’t receive any more unwanted email from your customer. Or, at least, not from your network. There are usually several different ways you can make sure that happens. There are big hammers a compliance desk can use in...
May 9, 2023
Want a link on WttW?
09May
There is an ever increasing amount of spam I am getting from various companies asking for links here on WttW. The Answer is No. We do not have paid links. We do not have sponsored posts. Any links on the site are done at our whim and because we have something to say about your company. The only place we offer links is on the ESPs and Purchased Lists post. And, I gotta tell you, if you buy my...
July 6, 2022
When best practices don’t work
06July
I started out with the best intentions to get back into the swing of things with blogging more regularly. But between MAAWG recovery, COVID recovery and life it’s not worked out that way. This is an excerpt of something I wrote over on slack to explain why someone was still struggling with delivery even though best practices weren’t working. Hope it will be helpful for some folks...
June 6, 2022
ESPs need to step up their compliance game
06June
I don’t send a lot of spam complaints generally. Mostly I block and move on. There are some companies, though, that I offer the professional courtesy of sending a complaint or a report to their abuse@ address. Former clients, friends and colleagues generally get that courtesy. The number of ESPs that completely fail to take any action is disappointing. Too many of them can’t even...
May 11, 2022
Cleaning old lists
11May
There comes a time in many marketers’ lives where they are faced with and old, stale database and a management chain that wants to mail those addresses. Smart marketers know that delivery problems will arise if they just reactivate all those users. They also know that mailing older addresses can affect current and engaged addresses as well. Still, many executives think there is no downside...
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