CategoryBest Practices

February 23, 2012

So you want to start a company? (part 3)

By steve
4 Min read
1 comment
23February

You’re setting up a company (or a new division or maybe even a new brand) and you’d like to use email to communicate with your customers. In this series of posts I’m going to touch on some of the things you can do today to make email life easier for you in the future. Today, domain registration. 3. Not all registrars are created equal Each domain suffix (.com, .co.uk, .org, .biz, etc.) is run by...

February 22, 2012

So you want to start a company? (part 2)

By steve
5 Min read
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22February

You’re setting up a company (or a new division or maybe even a new brand) and you’d like to use email to communicate with your customers. In this series of posts I’m going to touch on some of the things you can do today to make email life easier for you in the future. Today, choosing a domain name. 2. What… is your name? Your domain name is the keystone of your online branding, and...

February 21, 2012

So you want to start a company? (part 1)

By steve
3 Min read
2 comments
21February

You’re setting up a company (or a new division or maybe even a new brand) and you’d like to use email to communicate with your customers. In this series of posts I’m going to touch on some of the things you can do today to make email life easier for you in the future, starting with the naming of companies. 1. Like cats, a company needs three different names A name that’s...

February 14, 2012

I know your customers' passwords

By steve
3 Min read
7 comments
14February

Go to your ESP customer login page and use “View Source” to look at the HTML (under “Page” on Internet Explorer, “Tools->Web Developer” on Firefox, and “View” on Safari). Go on, I’ll wait. Search for the word autocomplete. If it says something like autocomplete=”off” then your web developers have already thought about this...

February 10, 2012

Rancid Slime and Email Marketing

By steve
2 Min read
2 comments
10February

Despite what some email marketers may tell you there are times when it’s really not appropriate to try and add someones email address to your list. I just opened a pot of yogurt and instead of a smooth, creamy dessert there was a sticky brown slurry dotted with firm white chunks – looking like hot-and-sour soup, and not in a good way. No, this isn’t an email marketing metaphor...

February 9, 2012

Unsolicited feedback

By laura
2 Min read
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09February

Those of us in the email space often have opinions about volume and frequency and opt-in and everything involved in email marketing. What we don’t always have is the luxury of receiving unsolicited feedback from recipients. Every once in a while I find a post online that is that unsolicited feedback from someone. Today a poster on reddit describes his experience with signing petitions and...

February 1, 2012

What not to do

By laura
1 Min read
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01February

There’s a London concert promoter that’s been spamming our old sales address for 5 or 6 years now. I’ve sent in complaints, I’ve tried to unsubscribe, and the mail still keeps coming. They managed to get through my filters, again, this morning. In a fit of frustration I tweeted about how frustrated I was that they would not stop spamming me. Well, that got someone’s...

January 27, 2012

Costs and accounting for email

By laura
3 Min read
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27January

The decision by Cheetahmail to stop allowing customers to use email append caused a very long discussion on some of the marketing lists.  One of the criticisms had to do with what a dumb “business decision” Cheetah was making. I disagree. Appending, and other non-permission based sending cause a lot of costs to trickle down on the ESP. Many of the large ESPs have teams of 8 or 10...

January 26, 2012

IP Address reputation primer

By laura
4 Min read
1 comment
26January

There has been a lot of recent discussion and questions about reputation, content and delivery. I started to answer some of them, and then realized there weren’t any basic reference documents I could refer to when explaining the interaction. So I decided to write some. This first post is about IP address reputation with some background on why IPs are so important and why ISPs focus so...

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