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Category: Delivery Improvement

ISPs speak at the EEC conference

Massimo Arrigoni has a great blog post up summarizing the final session of the EEC conference with representatives from major mailbox providers. This session a number of representatives from major mailbox providers spoke about what it takes to get to the inbox. They discussed what engagement really was, why you need to warmup and what […]

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Spam is not a moral judgement

Mention an email is spam to some senders and watch them dance around trying to explain all the ways they aren’t spammers. At some point, calling an email spam seems to have gone from a statement of fact into some sort of moral judgement on the sender. But calling an email spam is not a […]

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More from Gmail

Campaign Monitor has an interview with Gmail looking at how to get mail to the Gmail inbox. It’s a great article and I think everyone should go read it. One of the most important things it talks about is how complex filters are. On Gmail’s end, Sri revealed that there are literally hundreds of signals […]

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Is volume a problem?

Volume in an of itself is not a problem. Companies sending mail people want can send multiple emails a day to every user. The volume isn’t a problem because the mail is wanted. Many senders are confused and think volume is a filtering criteria. It’s not. Send all you want; just send it to people […]

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What goes into successful email campaigns?

Campaign Monitor analyzed over 2.2 million campaigns and came up with some rules of thumb for effective email marketing.

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Thoughts on “ISP relations”

I’ve been thinking a lot about the field of ISP relations and what it means and what it actually is. A few years ago the answer was pretty simple. ISP relations is about knowing the right people at ISPs in order to get blocks lifted. The fact that ISPs had staff just to deal with […]

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Uploading your address book to social media

I am one of the moderators of a discussion list working on a document about getting off blocklists. If anyone not on the list attempts to post to the list I get a moderation request. One came through while I was gone. Now, I don’t really think Jim Mills wants to be friends with a […]

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Auto-opt-in?

Bronto’s Chris Kolbenschlag frames the discussion well: He purchased from an online retailer, they assumed he wanted to receive followup emails, and thus, those emails did eventually commence. This is something I’ve had a lot of experience with. Working for an e-commerce service provider from later 2000 through mid 2006, I was the guy setting permission […]

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AOL Updates Spam Filtering

Over on the AOL Postmaster blog, Lili Crowley announced yesterday that AOL has made changes to their spam filtering system. Specifically, more senders may be subject to blocking with CON:B1 errors. AOL’s website explains that CON:B1 errors indicate that an IP address is being  blocked “due to a spike in unfavorable e-mail statistics.” This strongly […]

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Q3 Email intelligence report from Return Path

Return Path released their 3rd quarter email intelligence report this week. And the numbers aren’t looking that great for marketers. Complaints are a major problem for commercial mailers. In the data Return Path examined, commercial mail made up 18% of the total inbox volume. That same mail accounted for 70% of all email complaints. Additionally, […]

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