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Category: Delivery Improvement

More from Gmail

Campaign Monitor has an interview with Gmail looking at how to get mail to the Gmail inbox. It’s a great article and I think everyone should go read it. One of the most important things it talks about is how complex filters are. On Gmail’s end, Sri revealed that there are literally hundreds of signals […]

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Is volume a problem?

Volume in an of itself is not a problem. Companies sending mail people want can send multiple emails a day to every user. The volume isn’t a problem because the mail is wanted. Many senders are confused and think volume is a filtering criteria. It’s not. Send all you want; just send it to people […]

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What goes into successful email campaigns?

Campaign Monitor analyzed over 2.2 million campaigns and came up with some rules of thumb for effective email marketing.

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Thoughts on “ISP relations”

I’ve been thinking a lot about the field of ISP relations and what it means and what it actually is. A few years ago the answer was pretty simple. ISP relations is about knowing the right people at ISPs in order to get blocks lifted. The fact that ISPs had staff just to deal with […]

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Uploading your address book to social media

I am one of the moderators of a discussion list working on a document about getting off blocklists. If anyone not on the list attempts to post to the list I get a moderation request. One came through while I was gone. Now, I don’t really think Jim Mills wants to be friends with a […]

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Auto-opt-in?

Bronto’s Chris Kolbenschlag frames the discussion well: He purchased from an online retailer, they assumed he wanted to receive followup emails, and thus, those emails did eventually commence. This is something I’ve had a lot of experience with. Working for an e-commerce service provider from later 2000 through mid 2006, I was the guy setting permission […]

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AOL Updates Spam Filtering

Over on the AOL Postmaster blog, Lili Crowley announced yesterday that AOL has made changes to their spam filtering system. Specifically, more senders may be subject to blocking with CON:B1 errors. AOL’s website explains that CON:B1 errors indicate that an IP address is being  blocked “due to a spike in unfavorable e-mail statistics.” This strongly […]

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Q3 Email intelligence report from Return Path

Return Path released their 3rd quarter email intelligence report this week. And the numbers aren’t looking that great for marketers. Complaints are a major problem for commercial mailers. In the data Return Path examined, commercial mail made up 18% of the total inbox volume. That same mail accounted for 70% of all email complaints. Additionally, […]

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You can’t technical yourself out of delivery problems

In many cases these days, many more cases than a lot of senders want to admit, delivery problems at the big ISPs are a result of sending mail recipients just don’t care about. The reason your mail is going to bulk? It’s not because you have minor problems in your headers. It’s not because you […]

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Broken record…

The Return Path In the Know blog listed 4 reasons mailing those old addresses is a bad idea. Ashley, the author, is completely right and I endorse everything she said. (Although I’d really like to hear what happened to the customer that added back all those addresses. What was the effect on that campaign and […]

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  • Ongoing Yahoo delays

    I've been hearing from folks over the last few days that they're seeing an uptick in deferrals from Yahoo! The deferrals are not uniform. ESPs report they're seeing some, but not all, customers affected. Other ESPs aren't seeing any changes. It's not just you. But it would be very worthwhile to dig into engagement and other stats. It's possible this is a new normal at Yahoo! and they're tightening filters to catch mail that doesn't fit their standards but was previously difficult to filter.No Comments


  • AOL starts using Sender Score Certification

    Good news for Sender Score Certified IPs. Return Path recently announced that AOL has joined the list of ISPs offering preferential treatment to certified IPs.  1 Comment


  • iCloud Service Disruption

    40% of iCloud users were affected this morning during a service disruption between 2:15AM and 9:30AM. Apple System StatusNo Comments


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