CategoryDelivery Improvement

Customer subdomain authentication

EDIT: Now with a production-ready implementation I talk about more here. On Tuesday I wrote about using DNS wildcards to implement customer-specific subdomains for email authentication. As I said then, that approach isn’t perfect. You’d much prefer to have per-customer domain authentication, where each customer has their own DKIM d= and ideally their own SPF records, rather than...

They Must Have Changed Something…

One of the most common refrains I hear from folks with delivery problems is that the filters must have changed because their mail suddenly started to go to the bulk folder. A few years ago, I posted about how even when there is no change in the sender’s behavior, reputation can slowly erode until mail suddenly goes to the Gmail bulk folder. Much of that still applies – although the...

Unresolvable RFC.5321 domain at Yahoo

Seen this recently? 451 Message temporarily deferred due to unresolvable RFC.5321 from domain; see This is Yahoo doing some extra work to identify that the 5321.From domain1The return-path, aka the 821.From, 5321.From, or bounce address is the email address you send from at the protocol level, not the email address in the From: header, and it’s the address any bounces will be sent to. of...

“Friendly From” addresses

When we’re looking at the technical details of email addresses there are two quite different contexts we talk about. One is an “821 address” or “5321 address”. This is the email address as it’s used by the SMTP protocol, as part of the “MAIL FROM: <>” or “RCPT TO: <>” commands sent to the mailserver. It’s defined in RFC 821...

Don’t break the (RFC) rules

It looks like Microsoft are getting pickier about email address syntax, rejecting mail that uses illegal address formats. That might be what’s causing that “550 5.6.0 CAT.InvalidContent.Exception: DataSourceOperationException, proxyAddress: prefix not supported – ; cannot handle content of message” rejection. Why do we care? It’s good to send syntactically valid...

Life of an Email

I’m repeating the presentation I gave at M3AAWG in London for the Certified Senders Alliance.It’s all about how to send an email by hand, and how knowing the mechanics of how an email is sent can help us diagnose email delivery issues.We’re starting in about five hours from when I post this.Register at

Sending email

I did a class at M3AAWG teaching the basic mechanics of sending an email, both really by hand using dig and netcat, and using SWAKS. No slides, but if you’re interested in the script I’ve posted a very rough copy of my working notes here.

Step by Step guide to fixing Gmail delivery

I regularly see folks asking how to fix their Gmail delivery. This is a perennial question (see my 2019 post and the discussions from various industry experts in the comments). Since that discussion I haven’t seen as much complaining about problems. There are steps that work to get delivery fixed at Gmail. Verify that your mail is actually going to bulk. I had one client that had a bad /...

When opens hurt reputation

Podia has scraped the Word to the Wise blog and I’m currently receiving an ongoing drip campaign from them absolutely begging me to mention them in my blog post on cold emails. I get maybe a dozen of this style of email a week. It’s pretty annoying but whatever. I delete them, blog about them or, very occasionally, share them with some folks who might have a big bigger of a stick to...

Purging to prevent spamtraps

Someone recently asked when they should purge addresses to remove spamtraps. To my mind this is actually the wrong question. Purging addresses that don’t engage is rarely about spamtraps, it’s about your overall communication processes. Well maintained traps will actively bounce mail for 6 – 12 months before turning the address into a trap. In those cases it’s mostly the whole...

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