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Category: Industry

BT Internet

I’ve been seeing reports for the last few weeks that a lot of folks are having problems getting mail into BT Internet. Many people are reporting the response smtp;554 Message rejected for policy reasons (3.2.2.1) – Please report any problems to BT via the postmaster btinternet.com mailbox and include your sending ip address with an […]

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Beware the oversimplification

Setting up a DMARC record is the easy bit. Anyone can publish a record in DNS that will trigger reports to them. The challenge is what to do with those reports and now to manage them. DMARC is a complex protocol. It builds on two other protocols, each with their own nuances and implementation issues. […]

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Internet security is national security?

This popped up on my FB feed yesterday. What say you? Do we need to create a major effort to improve online security? What challenges do you see to making it work? Edit: After I published this, I found an article stating that 3.7 million people had their personal health information compromised in a recent […]

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July 2016: The Month in Email

We got to slow down — and even take a brief vacation — in July, but we still managed to do a bit of blogging here and there, which I’ll recap below in case you missed anything. At the beginning of the month, I wrote about email address harvesting from LinkedIn. As you might imagine, […]

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The history of email

My first access to “the internet” was through a dialup modem on a VAX at the FDA. I was a summer intern there through my college career and then worked full time after graduation and before grad school. My email address ended in .bitnet. I could mail some places but not others. One of the […]

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Changing deliverability thinking

Almost every email marketing program, at least those sending millions of emails per campaign, have delivery problems at one time or another. The problems seem random and unpredictable. Thus most marketers think that they can only address delivery problems, they can’t prepare or prevent them. On the delivery side, though, we know deliverability problems are […]

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Brief blogging break

Sorry about the unexpected hiatus. I picked up a cold that really made me feel fuzzy and writing was an exercise in futility. I’ll be back Monday. Meanwhile, Oracle bought another ESP (Bronto) when they bought NetSuite.  

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Working around email security

One of the common things I see as a delivery consultant is that companies do their best to set effective policies about email, but make it difficult to comply with those policies. It happens all the time. It’s one of the reasons that the tweets Steve shared about Sec. Clinton’s email server rang so true […]

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Do you know where your signups are?

Here at Word to the Wise we sign up for a lot of email from our customers. There are multiple reasons we do this. Engagement starts before the first email These days the key to getting to the inbox is sending mail your users want and expect. We always recommend senders start the engagement process […]

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Politician sends spam, experiences consequences, news at 11

Over the weekend I’ve been seeing a number of over the top, hyperbolic blog posts about the Trump Campaign’s agency getting suspended from their ESP for spamming. Adestra suspended the Donald Trump campaign for “for committing some of the most egregious spamming in the history of the Internet in an effort to save his broke […]

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