BLOG

Category: Industry

Engagement, ISPs and the EEC

There’s been some controversy over some of the things said by the ISPs at the recent EEC meeting. Different people interpret what was said by the ISPs in different ways. The EEC has set up a webinar for March 17 to clarify and explain what was meant by the ISPs. Mythbusters: Deliverability vs. Engagement – […]

No Comments

Ransomware email protected by DMARC

Virus bulletin has an interesting post about DMARC and how some criminals are protecting their emails with DMARC.

No Comments

How to send better emails: engagement

Today Direct Marketing News hosted a webinar: ISP Mythbusters: How to Send Better Emails. The speakers were Matt Moleski, the Executive Director of Compliance Operations from Comcast and Autumn Tyr-Salvia, the Director Of Standards And Best Practices from Message Systems. The webinar went through a series of myths. After Autumn introduced the myth, Matt commented on it and explained […]

1 Comment

Engaging emails for better delivery

MessageSystems is sponsoring a webinar hosted by Direct Marketing discussing engagement as part of delivery. What kind of emails ISPs are really watching out for How engaging your customers could impact your deliverability Best practices for email compliance What’s next in the email landscape The ISP speaker is Matt Moleski, Senior Director of National Customer Security […]

1 Comment

A must read on engagement

I really can’t add anything to what Chad wrote in Opens, Clicks, And Blocks In The Third Age Of Email Deliverability

No Comments

Aetna, phishing and security

We’ve just gotten home from M3AAWG and I’m catching up with a lot of the administrative stuff that’s gotten ignored while we were soaking up the tons of information from some of the smartest Internet security folks around. One of the tasks I’m working on is checking on our recent bills from our health insurance […]

No Comments

Back from M3AAWG

Last week was the another M3AAWG meeting in San Francisco. The conference was packed full of really interesting sessions and things to learn. Jayne’s keynote on Tuesday was great, and brought up a lot of memories of just what it was like to be fighting spam and online abuse in the mid to late 90s. […]

No Comments

Mary Litynski Award winner Jayne Hitchcock

This morning the Messaging, Mobile and Malware Anti-Abuse Working Group announced the winner of the Mary Litynski Award. Congratulations to Jayne Hitchcock of WHO@ for her work over the last 2 decades fighting online abuse and cyberstalking. I’ve never actually met Jayne, but I do remember following her story in the late 90s. She started […]

No Comments

What is an open?

I was having a discussion today with a few industry colleagues about engagement and open rates. It was a good discussion and inspired a couple blog posts. Engagement totally matters, Engagement affects deliverability, and ISPs should be the last of your concerns. I think they’ve covered the engagement issue pretty well, but what I wanted to […]

4 Comments

Email Authentication in a nutshell

There are 3 types of authentication currently in use for email. DKIM SPF DMARC The different strategies do different things with email. DKIM cryptographically signs emails, preventing changes in transit, and designates a “responsible domain” through the d= value in the signature. SPF compare the sending IP and the envelope from (also known as the bounce string, return […]

No Comments

Archives