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Category: Industry

Poor delivery at Gmail but no where else

I’ve mentioned before that I can often tell what ISP is making filter changes by what my calls are about. The last few weeks it’s been Gmail where folks are struggling to get to the inbox. One of the things most clients and potential clients have mentioned is that they’re not having any problems at […]

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Listbombing Webinar

Earlier this week I gave a webinar hosted by the EEC and the DMA discussing the listbombing problem. They will be making the recording available later this week and I will link to it then. I wish I could say the issue was done and over with and that it was something we don’t have to […]

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Industry news

Just some stuff going on around email that probably merit a mention but not a whole blog post. Next Tuesday at 1 eastern I’ll be giving a webinar on the subscription bombing and discussing what companies can do to mitigate the problem. Google is working on new “invisible” captchas, that separate out humans from bots without humans […]

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November 2016: The Month In Email

Happy December! Between #blackfriday, #cybermonday & #givingtuesday, pretty much everyone in the US has just survived a week of email from every brand and organization they’ve ever interacted with. Phew. Is this still the best strategy for most senders? Maybe. But it’s always important to be adaptable and continue to evaluate and evolve your strategy […]

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Google accounts breached

Over 1 million Google accounts breached by Android malware. There are some folks I know who really can’t understand why I stick with Apple over Android. The above issue is a big one. Doing what we do, security is a major consideration. I don’t need my accounts, or other accounts I have access to, compromised. […]

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Oracle buys Dyn

Last week Oracle announced they were buying Dyn. Interesting acquisition, but fills a spot in Oracle’s playbook to provide infrastructure. None of the press releases I’ve seen about the acquisition mentions the Dyn email service platform. Oracle has at least two email platforms already (Eloqua and Responsys). It will be interesting to see what happens […]

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Don’t forget the strategy

We’re two days out from the beginning of the Holiday Shopping Season here in the US. Three days out from one of the biggest retail shopping days of the year in the US. 5 days out from one of the biggest online shopping days of the year. I’m sure everyone has their mail campaigns planned. […]

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It depends… no more

The two most hated words in deliverability. Many people ask general questions about deliverability and most experts, including myself, answer, “It depends.” There are a lot of problems with this answer. The biggest problem is that it’s led to the impression that there are no real answers about deliverability. That because we can’t answer hypothetical […]

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Recipients and the Spam Button

Earlier this week Litmus and Fluent hosted a webinar title “Adapting to Consumers’ New Definition of Spam.” This had a number of fascinating facts about email marketing, many of which should reassure folks. Litmus has a blog post up highlighting some of the findings specific to millennials and email. Good news is millennials like getting […]

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Targeted marketing done badly

There was quite a bit of content I cut out on my rant about parasites in the email ecosystem earlier this week. I had whole section on people who ask to connect on LinkedIn and then immediately send a pitch or scrape your address and add it to their marketing automation software and start spamming. […]

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  • AOL FBL change

    Reminder for folks, AOL is changing their FBL from address starting on Jan 17th. AOLlogoForBlogThe (in)famous scomp@aol.net is going away to be replaced by fbl-no-reply @ postmaster.aol.com. These messages will be signed with the d= mx.postmaster.aol.com. Time to update your scripts!No Comments


  • Vague reports of Yahoo problems

    A number of people, on different forums, have been asking if anyone is seeing a higher bounce rate than usual with Yahoo. Not sure exactly what's going on here. As I understand it, folks are talking with Yahoo about it. If I hear anything more, I'll share. For now, though, if you're seeing a small increase in Yahoo bounces (or other weirdnesses) others are seeing something odd, too.No Comments


  • Responsive design just got easier at Gmail

    Today Gmail announced they are supporting media queries in Gmail and Google Inbox. This should simplify the creation of emails for multiple platforms. The full list of supported rules can be found on the Google Developer Site.No Comments


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