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Category: Industry

Microsoft using the List-Unsubscribe header

An interesting observation from Brian Curry about how Microsoft is using the List Unsubscribe header in their interface. The short version is that Microsoft is only supporting mailto: links. They’re ignoring any List-Unsubscribe links that are a URL. Here are some screenshots.  When the sender is using a List-Unsubscribe <http://> header, Microsoft states that there […]

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AOL MX Change update

The AOL postmaster team posted some information about the upcoming MX transition on their blog. [S]tarting this week, the majority of AOL’s MX records will point to [OATH’s] new combined servers. This should be transparent to any sender as those servers will operate in simple pass-through mode. This means senders with established FBLs will continue […]

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Still with the Microsoft problems

We took a quick trip to Dublin last week. I had every intention of blogging while on the trip, but… oops. I did get to meet with some clients, and had a great dinner while discussing email and delivery. Coming back, I see a lot of folks still reporting delivery problems to Microsoft properties. I’ve […]

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AOL Changes

We’ve known for a while that AOL email infrastructure is going to be merging with Yahoo’s, but apparently it’s happening sooner than anyone expected. The MXes for aol.com will be migrated to Yahoo infrastructure around February 1st. Reading between the lines I expect that this isn’t a flag day, and much of the rest of […]

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Oh, Microsoft

Things have been a little unsettled at Microsoft webmail properties over the last few months. A number of ESPs reported significantly increased deferrals from Microsoft properties starting sometime late in November. Others saw reduced open rates across their customer base starting in late October. More recently, people are noticing higher complaint rates as well as an […]

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That Should Be A Word

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Google makes connections

One of the client projects I’m working on includes doing a lot of research on MXs, including some classification work. Part of the work involves identifying the company running the MX. Many of the times this is obvious; mail.protection.outlook.com is office365, for instance. There are other cases where the connection between the MX and the […]

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Happy 2018

This is the time of year when everyone starts posting their predictions for the coming year. Despite over a decade of blogging and close to 2500 blog posts, I have’t consistently written prediction articles here. Many years I don’t see big changes on the horizon, so there’s not a lot to comment on. Incremental changes […]

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November 2017: The Month in Email

We’re in the thick of the busiest time of the year for email. It’s been so busy, in fact, that we’ve seen some slowdowns and delivery issues across the email universe. It may be worth thinking about alternate strategies for end of year promotions beyond Black Friday and Cyber Monday. I was delighted to chat […]

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Email Marketing Trends from Freshmail

[#INFOGRAPHIC] Email marketing trends 2018 It’s always an honor to be asked to provide quotes and thoughts with experts in the field. Sometimes the day to day gives me tunnel vision, but things like this give me the opportunity to think more globally. Hands down, though, the best part is seeing the final product and […]

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