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Category: Industry

Welcome to our new site

We’re very excited and pleased to launch our redesigned website and blog. As you can see, we have a new logo and an official color scheme. In addition to the cosmetic changes, we’ve improved the underlying structure. We have pages dedicted to our offerings, including Abacus and information about our consulting services. We’ve also consolidated […]

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Marketers, we have a problem

And that problem is security. Much of what marketing does is build profiles of customers by collecting huge amounts of data on every customer. That data collection is facilitated by compliant customers that provide all sorts of personal data just because they’re politely asked by a retail clerk. There will always be people who comply […]

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Spamtraps, again.

The DMA and EEC hosted a webinar today discussing spam traps. Overall, I thought it was pretty good and the information given out was valuable for marketers. My one big complaint is that they claimed there were only two kinds of spam traps, and then incorrectly defined one of those types. They split spam traps […]

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Anon whois information

I’ve talked before about reasons not to hide commercial domains behind whois proxies. Al found another one: if you use a proxies you cannot list your domains with abuse.net. Al has a good write up of whois, and why this is important. So go there and read it.

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March 2014: The month in email

What did we talk about here on the blog in March? It seems we talked a lot about Gmail but also looked at some CAN SPAM issues. Gmail When it comes to innovating in the inbox, Gmail is leaps and bounds ahead of the pack. They made some improvements to their image caching process and […]

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Sendgrid’s open letter to Gmail

Paul Kincaid-Smith wrote an open letter to Gmail about their experiences with the Gmail FBL and how the data from Gmail helped Sendgrid find problem customers. I know a lot of folks are frustrated with Gmail not returning more than statistics, but there is a place for this type of feedback within a comprehensive compliance […]

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Domains need to be warmed, too

One thing that came out of the ISP session at M3AAWG is that domains need to be warmed up, too. I can’t remember exactly which ISP rep said it, but there was general nodding across the panel when this was said. This isn’t just the domain in the reverse DNS of the sending IP, but […]

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Gmail promotions tab improves for marketers

The official Gmail blog announced today that they’re testing a new way of displaying emails in the Promotions tab. This display method will show users a featured image instead of the normal subject line. Email marketers that want to take advantage of this should visit the Gmail developers pages for information on how to set […]

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Gmail FBL update

Last week Gmail started contacting ESPs that signed up for their new FBL with more information on how to set up mailings to receive FBL emails. One of the struggles some ESPs are having is the requirement for DKIM signing. Many of the bigger ESPs have clients that sign with their own domains. Gmail is […]

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Busy week

This week has been incredibly busy with business stuff and I’ve not had a lot of time to sit and think about blogging. Blogging will be light for the next few days while I catch up.

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  • AOL compromise

    Lots of reports today of a security problem at AOL where accounts are sending spam, or are being spoofed in spam runs or something. Details are hazy, but there seems to be quite a bit of noise surrounding this incident. AOL hasn't provided any information as of yet as to what is going on.4 Comments


  • ReturnPath on DMARC+Yahoo

    Over at ReturnPath Christine has an excellent non-technical summary of the DMARC+Yahoo situation, along with some solid recommendations for what actions you might take to avoid the operational problems it can cause.No Comments


  • AOL problems

    Lots of people are reporting ongoing (RTR:GE) messages from AOL today.  This indicates the AOL mail servers are having problems and can't accept mail. This has nothing to do with spam, filtering or malicious email. This is simply their servers aren't functioning as well as they should be and so AOL can't accept all the mail thrown at them. These types of blocks resolve themselves. 1 Comment


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