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Category: Industry

A decade of blogging

August 2017 marks 10 years of blogging. In that time we’ve written almost 2200 posts. We’ve had millions of visitors. My first blog post was a bit of a cliche. The first real content on the blog was a post about the 7th circuit court of appeals ruling in the E360 v. Spamhaus lawsuit. I […]

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Local-part Semantics

An email address has two main parts. The local-part is the bit before the @-sign and the domain is the bit after it. Loosely, the domain part tells SMTP how to get an email to the destination mailserver while the local part tells that server whose mailbox to put it in. I’m just looking at the local part today, the […]

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Aug 21, 2017

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August mini-recess

Blogging will be light through the end of the month. We’re headed to Wyoming to see the eclipse this weekend. As well, with all of the current political events happening it’s hard to focus on email right now. So basically I’m giving myself permission to not blog daily through the end of August. I’ll blog […]

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Email address as identity

A few months ago I was talking about different mailbox tools and mentioned email addresses are the keys to our online identity. They are, email addresses are the magic key that authenticates us and opens access to different accounts. The bad guys know this too. The Justice department recently announced a plea deal related to […]

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State of Email Deliverability

I had other posts in the pipeline, but saw a link to the Litmus 2017 State of Email Deliverability Report and decided that deserved a mention here. There’s all sorts of interesting data there, and well worth a download and read. I was, of course, interested in the “most problematic subscriber acquisition sources.” Senders having […]

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Not a customer you want

Earlier this week one of my ESP clients contacted me. They have a new (potential?) customer dealing with some delivery challenges. Client was looking for advice on how to move the customer over and improve their delivery at the same time. My advice was actually pretty simple: this isn’t a customer you want. Walk away. […]

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Conversations with spammers

It’s amazing how many spammers try and fool deliverability into accepting a questionable list. All too often they fall back on a story. The basic points: a company you’ve never heard of collected millions of email addresses on a website hosted on a low end VPS. I’ve never heard of your company. We’re just that much better at […]

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July 2017: The month in email

August is here, and as usual, we’re discussing spam, permissions, bots, filters, delivery challenges, and best practices. One of the things we see over and over again, both with marketers and with companies that send us email, is that permission is rarely binary — companies want a fair amount of wiggle room, or “implied permission” […]

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Another way Gmail is different

I was answering a question on Mailop earlier today and had one of those moments of clarity. I finally managed to articulate one of the things I’ve known about Gmail, but never been able to explain. See, Gmail has never really put a lot of their filtering on the SMTP transaction and IP reputation. Other ISPs […]

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  • OTA joins the ISOC

    The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella. “The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President and CEO, Kathryn Brown. “Now is the right time for these two organizations to come together to help build user trust in the Internet. At a time when cyber-attacks and identity theft are on the rise, this partnership will help improve security and data privacy for users,” added Brown.No Comments


  • Friday blogging... or lack of it

    It seems the last few Friday's I've been lax on posting. Some of that is just by Friday I'm frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I'm just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That's been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.1 Comment


  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


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