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Category: Industry

Changes to AOL FBL

In a blog post today, AOL announced they are changing the from address on their FBL emails from scomp@aol.net to fbl-no-reply at postmaster.aol.com. This change will take place on January 16th, 2017. While this may seem a minor change to announce so far in advance, it’s really not. Because AOL was the first FBL, there […]

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Ask Laura: Will dedicated IP pools hurt delivery

Dear Laura, Your blog is the best. Nothing else compares for solid deliverability discussion. I’ve frequently read these two articles: I need IP addresses to avoid throttling I need to deliver my mail fast They are incredibly helpful. But I don’t think you’ve ever answered this question directly: “Is it detrimental to use an IP […]

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Got questions?

With my travel / vacation in October, blogging has been light the last few weeks, including a brief hiatus of our Ask Laura series. I’m working hard for the next few editions of Ask Laura and will get those posts out soon. We’ve been getting questions from readers for a while, but I want to […]

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Almost time to vote

I have to admit, the closer we get to election day the more distracted I’m getting. This will be the 8th presidential election I’m eligible to vote in and one I’m following closely. We even watched the 2nd debate live on the trip over to the UK. As with the 2008 and 2012 election, email […]

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October 2016: The Month in Email

We’ve returned from London, where I spoke at the Email Innovations Summit and enjoyed a bit of vacation. My wrap-up post also mentions an article I wrote for the Only Influencers site, which looks at questions I get asked frequently: “Why does spam make it to the inbox and our legitimate marketing email doesn’t? Should […]

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Barracuda problems

Folks were posting earlier today noticing problems delivering to Barracuda hosted services. The good news is Barracuda has been updating their status page. As of now, the status page says things are improving. Monitoring – Since 7PM PDT 11/1/2016, the Barracuda Essentials for Email Security service has been experiencing a sustained and unusually large number of […]

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It’s beginning to look a lot like…

I had a call this morning discussing holiday email volumes. I think many consumers now expect the deluge of emails that start in early November. I’m not sure all of them want it, but I think they expect it. We’ll, of course, be writing more about holiday volumes, mailing issues and such through the end […]

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Anatomy of a successful phishing attempt

Earlier this year the Exploratorium was the victim of a phishing attack. They’ve posted an article on what happened and how they discovered and dealt with the issue. But they didn’t just report on the attack, they dissected it. And, as is appropriate for a organization with a mission of education, they mapped out what they […]

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2016 J.D. Falk Award

André Leduc received the 2016 J.D. Falk award this week at the Paris meeting of M3AAWG. He was recognized for spearheading two distinct projects. The first was the Operation Safety Net – Best Practices to Address Online, Mobile, and Telephony Threats  This 76 page report was written by global security experts. One of the major […]

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And… we’re back from London

The Email Innovations Summit in London was a good conference. Much smaller than Vegas, but with a number of very interesting talks. I got to meet a number of folks I’ve only known online and we had some interesting conversations at the conference and at the pub-track in the evenings. I had so many grand […]

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  • Vague reports of Yahoo problems

    A number of people, on different forums, have been asking if anyone is seeing a higher bounce rate than usual with Yahoo. Not sure exactly what's going on here. As I understand it, folks are talking with Yahoo about it. If I hear anything more, I'll share. For now, though, if you're seeing a small increase in Yahoo bounces (or other weirdnesses) others are seeing something odd, too.No Comments


  • Responsive design just got easier at Gmail

    Today Gmail announced they are supporting media queries in Gmail and Google Inbox. This should simplify the creation of emails for multiple platforms. The full list of supported rules can be found on the Google Developer Site.No Comments


  • Brief blogging break

    Sorry about the unexpected hiatus. I picked up a cold that really made me feel fuzzy and writing was an exercise in futility. I'll be back Monday. Meanwhile, Oracle bought another ESP (Bronto) when they bought NetSuite.  No Comments


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