Yesterday I had the pleasure of attending my first ESPC semi-annual meeting. I was scheduled to talk on a panel about list hygiene with a couple vendors. Because some folks didn’t make it, I also sat on the panel talking about blocklists. It was a fun day. I got to meet and talk with some colleagues I haven’t seen in an age. And I met some new faces and had interesting interactions...
One of the questions I get from folks about delivery is what the optimal text to image ratio there should be in an email. I’ll be honest, I hate this question. Why? Because the question is actually irrelevant. I’ve seen companies with a single image and no text get to the inbox. I’ve seen companies with no images get to the inbox. The text to image ratio is not going to make or...
We’ll be in New Orleans next week for the EEC conference. Steve will be on the closing keynote panel taking about subscription bombing. Say hi! while you’re there!
Happy Friday!
“I can’t believe you are wearing one of those,” they said while sneering at the Pebble watch I was wearing. Yes, that’s how someone introduced themselves to me at a conference last year. Apparently, I’m not allowed to wear smartwatches, or something. It wasn’t clear what their problem was or why they thought that was a good opening line. Best I can figure, it...
On Sunday the NYTimes published an article about Uber’s CEO. One of the pieces of information that came out of that article is services like unroll.me sell information they scrape out of emails sent to their users. Uber devoted teams to so-called competitive intelligence, purchasing data from an analytics service called Slice Intelligence. Using an email digest service it owns named Unroll...
I had a number of very good talks with folks at the Email Innovations Summit earlier this week. I’m still digesting it all. It’s clear that getting to the inbox isn’t a solved problem. Around a decade ago I figured that the explosion of complaint feedback loops would make my job obsolete. That more data would mean anyone could manage delivery. That’s not the case for a...
Made it back from Vegas late last night. It was a great trip, even though I wasn’t officially attending the conference. I did get a chance to see old friends and meet some new people. The Women of Email board had our first in person meeting and we’re working on some exciting things over the next few months. Our mentor program is well underway and we have been placing speakers at...
Legitimate mailers need to distinguish themselves from spammers. One important piece of that is knowing what spammers do. SendGrid has put together some information on common scams and techniques spammers use to get email delivered. Some of these terms, like doxxing and swatting, are not specifically email related. However, they are used against people who are fighting abuse on the Internet...
I sent in a complaint to an ESP earlier today. This was mail from a major UK retailer to an address that is not used to sign up for mail. It’s part of an ongoing stream of spam related to UK services and products. I believe most of this is because one of the data selling companies has that address associated with someone who is not me. I did explain I believed this was a purchased address...
All of you attending the Email Innovations Summit in Vegas, I’ll be around during the conference. Not attending or speaking this year, but I have some meetings with folks scheduled. I will also be around for the session arranged by the Women of Email presents “Rumpelstiltskin Marketers” There’s no arguing that necessity is the mother of invention. That’s why it’s wise to look to...
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