Dear Laura, I heard recently that both Gmail and Yahoo will require DMARC authentication in early 2016 or images will be automatically blocked. Is that correct? And if so, do you know when they will be requiring DMARC? A DMARC-Overwhelmed Admin Dear Overwhelmed, There are three things going on here, all of which are related to DMARC but are very different in how it affects mail delivery...
More Yahoo domains get DMARC'd
Yahoo is turning on p=reject for 62 of their international domains on March 28, 2016. These domains include: y7mail.com yahoo.at yahoo.be yahoo.bg yahoo.cl yahoo.co.hu yahoo.co.id yahoo.co.il yahoo.co.kr yahoo.co.th yahoo.co.za yahoo.com.co yahoo.com.hr yahoo.com.my yahoo.com.pe yahoo.com.ph yahoo.com.sg yahoo.com.tr yahoo.com.tw yahoo.com.ua yahoo.com.ve yahoo.com.vn yahoo.cz yahoo.dk yahoo.ee...
Email nightmare for some FSU students
I mentioned yesterday that sometimes people and software screw up in ways that cause problems. Today I saw an article demonstrating just how bad these issues can be. Florida State University Housing Department sent detailed and confidential violation reports to tens of thousands of students. On Monday, March 14 at around 2 p.m., FSU first became aware that a glitch in the University Housing...
The Internet is hard.
There are so many things that need to happen to make the Internet work. DNS entries need to be right. MXs need to be set up. Web servers need to be configured. And, let’s be honest, anyone who has ever run their own services on the Internet has flubbed a configuration. We don’t think about it, because most of the time the configurations are handled by scripts and they do things right...
Ask Laura: Does changing ESPs hurt deliverability?
Dear Laura, We’re a small ESP and as we onboard new clients, we often hear them ask “Why did I get better open rates with our previous provider? There has to be something wrong with your platform!” As part of the onboarding process, we meet with new clients to provide best practices and let them know they are building a reputation with ISPs on new IPs. We talk about how algorithms are...
Things to read: March 9, 2016
It’s sometimes hard for me to keep up with what other people are saying and discussing about email marketing. I’ve been trying to be more active on LinkedIn, but there are just so many good marketing and delivery blogs out there I can’t keep up with all of them. Here are a couple interesting things I’ve read in the last week. Five Steps to Stay Out of the Spam Folder...
Ray Tomlinson
Ray Tomlinson has passed away. Mainstream obituaries are going to focus on his being “the creator of email” or “the sender of the first email” or “the inventor of the @ sign in email addresses“. All of which are true. He did send the first (networked) email. He did use the (otherwise mostly unused on TENEX) @ sign to separate user and host. But he did a lot of...
February 2016: The Month in Email
Happy March! Here’s a look back at our last month of email adventures. It was a busy few weeks for us with the M3AAWG meeting in San Francisco. We saw lots of old friends and met many new people — all in all, a success, despite the M3AAWG plague we both contracted. Hot topics at the conference included DMARC, of course, and I took the opportunity to write up a guide to help you determine if...
Laura's Speaking Events early 2016
My speaking schedule is coming together for Q1 and Q2 this year. Email Evolution Conference. March 30 – April 1. New Orleans, LA. I’ll be participating on the “All You Ever Wanted to Know about Deliverability (But Were Afraid to Ask)” panel Friday Morning. The other panelists are Chris Arrendale, Alyssa Nahatis and Matthew Vernhout. This panel should be quite a bit of fun...
Mandrill changes
Last week Mandrill announced that they were discontinuing their free services and all customers would be required to have a corresponding paid Mailchimp account. Going forward, all Mandrill users will be required to have a paid monthly MailChimp account and verify ownership of all sending domains. Important changes to Mandrill On March 16th all new Mandrill users will be required to create a...