I’ve been hearing from folks over the last few days that they’re seeing an uptick in deferrals from Yahoo! The deferrals are not uniform. ESPs report they’re seeing some, but not all, customers affected. Other ESPs aren’t seeing any changes. It’s not just you. But it would be very worthwhile to dig into engagement and other stats. It’s possible this is a new...
Over the last few years I’ve been hearing some people claim that botnets are the real spam problem and that if you can find a sender then they’re not a problem. Much of this is said in the context of hating on Canada for passing a law that requires senders actually get permission before sending email. Botnets are a problem online. They’re a problem in a lot of ways. They can be...
Earlier this month Google announced a new set of tools for senders at their Postmaster Tools site. To get into the site you need to login to Google, but they also have a handy support page that doesn’t require a login for folks who want to see what the page is about. We did register, but don’t send enough mail to get any data back from Google. However, the nice folks at SendGrid were...
As of 7/22/15, 1:17 PM, Google reports the issue is resolved. Over on the mailop list multiple people are reporting delivery problems to Gmail. The Google status page confirms this: 7/22/15, 12:14 PM: We’re investigating reports of an issue with Gmail. We will provide more information shortly. Users may experience message delivery delays. These delays are happening over both IPv4 and...
“Maybe things aren’t broken-broken,” [Laura] said. “Maybe you could be doing a little better. We can sit down and talk with you about where you want to be. And then we can work with you to identify how you can get from where you are to where you want to be without hurting your deliverability. “Email is a really special place because the consumer has so much more power than the marketer in terms...
Google announced new postmaster tools for senders sending to Gmail. The Gmail Postmaster Tools are to help “qualified high-volume senders analyze their email, including data on delivery errors, spam reports, and reputation.” The updated postmaster pages also include Gmail’s best practices for bulk senders. Postmaster Tools by Gmail Update: ReturnPath has a blog post that...
AOL has updated their Postmaster pages with a new design and new resources for senders who are sending to AOL. If you are sending to AOL, use the updated site to sign up for the feedback loop, request whitelisting, open a trouble ticket, or learn about the AOL error codes and bulk sending best practices.
Happy July! We are back from another wonderful M3AAWG conference and enjoyed seeing many of you in Dublin. It’s always so great for us to connect with our friends, colleagues, and readers in person. I took a few notes on Michel van Eeten’s keynote on botnets, and congratulated our friend Rodney Joffe on winning the prestigious Mary Litynski Award. In anti-spam news, June brought announcements of...
We’ve had a lot of comments over the last few weeks regarding our post on ESPs that don’t allow purchased lists. Most of them were companies adding their addresses to the list. But one comment needs a little more discussion, I think. Here’s the problem though, when your employer has purchased a list and INSISTS on using that list for lead generation. I have explained ad nauseum why...
Good news for Sender Score Certified IPs. Return Path recently announced that AOL has joined the list of ISPs offering preferential treatment to certified IPs.
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