CategoryIndustry

January 27, 2015

Deliverability, Return Path, List-Unsubscribe Header

By josh

1 Min read

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27January

Here are a few blog posts covering the email industry from Constant Contact, Return Path, and SpamResource. Constant Contact posted a blog post about how they measure email deliverability on January 10th.  They started with just tracking bounce backs and using that metric to calculate deliverability but then moved to using seed list through a third-party and report that they get 97%...

January 27, 2015

Salesforce State of Marketing Report

By josh

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Salesforce published their State of Marketing report last week. The report was compiled after receiving 5,000 responses to their questionnaire. Reading the report it is clear, email is critical to businesses. 73% of marketers believe email marketing is core to their business, 71% felt mobile marketing was core, and 66% of social media marketing was core to their business. Other interesting...

January 22, 2015

Office365 checking DMARC on the inbound

By laura

5 Min read

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22January

According to a recent blog post, Office365 is starting to evaluate incoming messages for DMARC. I talked a little bit about DMARC in April when Yahoo started publishing a p=reject message. DMARC stands for Domain-based Message Authentication, Reporting and Conformance. What DMARC does is allow domain owners to publish policy statements in DNS telling receiver domains what to do with messages that...

January 20, 2015

Yahoo China Email Services Shut Down

By josh

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20January

Via mailing lists and Al Iverson’s Spamresource blog, Yahoo China domains (yahoo.com.cn and yahoo.cn) are no longer accepting email.  Yahoo announced in April of 2013 they are shutting down their email services in August of the same year and advises users to create new accounts with Alibana.  While the domains still have valid MX records, they are no longer accepting mail.  There is no...

January 16, 2015

Listcast acquired by MailerMailer

By josh

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16January

Listcast, an email list management service, has been acquired.  MailerMailer will take over management and support of all Listcast customers effective immediately from Domainate, Inc.

January 13, 2015

Language as filtering criteria

By laura

1 Min read

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13January

A few months ago I was working on a delivery audit for a client who sends mail in multiple languages. We discovered that the language of an email has a significant delivery impact. The same email in different languages was delivered differently, particularly at Gmail. Emails in a language I don’t normally receive email in were delivered to my bulk folder. Other folks have commented on...

January 9, 2015

AHBL Wildcards the Internet

By josh

3 Min read

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09January

AHBL (Abusive Host Blocking List) is a DNSBL (Domain Name Service Blacklist) that has been available since 2003 and is used by administrators to crowd-source spam sources, open proxies, and open relays.  By collecting the data into a single list, an email system can check this blacklist to determine if a message should be accepted or rejected. AHBL is managed by The Summit Open Source Development...

January 8, 2015

Email is inherently a malicious traffic stream

By laura

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08January

It’s something many people don’t think about, but the majority of the traffic coming into the SMTP port is malicious. Spam is passively malicious, in that it just uses resources and bothers people. But there is a lot of actively malicious traffic coming into the SMTP port. Email is used as a vector to spread viruses and other malware. Email is also used for phishing and scamming. Many...

January 7, 2015

ESPs and consolidation

By laura

2 Min read

3 comments

07January

Earlier this week Bloomberg news reported that an anonymous source  told them Verizon was looking to acquire or investigate a partnership with AOL. It didn’t take long for the Verizon CEO to quash the acquisition rumors. Acquisitions and partnerships have always been around in technology, this is nothing new. But it made me think a little bit about the acquisitions and mergers in the ESP...

January 5, 2015

Email predictions for 2015

By laura

4 Min read

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05January

Welcome to a whole new year. It seems the changing of the year brings out people predicting what they think will happen in the coming year. It’s something I’ve indulged in a couple times over my years of blogging, but email is a generally stable technology and it’s kind of boring to predict a new interface or a minor tweak to filters. Of course, many bloggers will go way out on...