We continue to be busy with really interesting client work. Look for some new posts and white papers to come out of this research over the next few months, but for now blogging has been a bit light while we’re working hard. In parallel with our busy times, we have also been pondering the ways in which the email world illustrates the classic bon mot “plus ça change, plus c’est la même...
Tom Sather speaks about 4 email marketing myths that just won’t die. Tom has it absolutely right, these are things people believe that not true.
Things are extremely busy here and blogging is going to be light for a few weeks. I’ll be reposting some older blog posts that are still relevant for today’s email senders. Today’s post is a repost from November 2008. I look at the whys and hows of FBLs, address some of the objections people had to them and discuss how senders should deal with FBL mail. There has been a very long, ongoing...
There has been quite an interesting discussion in the comment stream of my earlier post about monetizing the complaint stream. I’ve found all the perspectives and comments quite interesting. There is one thing multiple people have brought up that I don’t necessarily see as a problem. They assert that this idea will only work if all ESPs do it because customers can just say...
What if ESPs (and ISPs, for that matter) started charging users for every complaint generated? Think of it like peak pricing for electricity. In California, businesses can opt for discounted power, with the agreement that they are the first companies shut off if electrical demand exceeds supply. What if ESPs and ISPs offered discounted hosting rates to bulk senders who agreed to pay per complaint...
It is reality that ISPs look at the population of recipients that a mail stream is going to. It is reality that they evaluate the activity of that population. It is reality that ISPs treat senders that are sending to a significant number of email addresses that have not been logged into or accessed recently negatively. If you’re having delivery problems, looking at the recipients and their...
One of the worst ways to deal with blocking issues is to ignore them and hope your mail magically moves from the bulk folder back into the inbox. While this does happen as ISPs and filter companies update their filters, it’s not that common and it’s usually the result of a sender actually cleaning up their sending processes and improving the quality of the mail they send. Do not...
A few weeks ago, I signed up for a webinar from the DMA. As is my normal process I used a tagged address. I don’t remember any notification that I would be signing up for mail, and I generally do look for those kinds of things. I also know a lot of webinars are used to drive sales processes and I prefer not to waste sales time if I’m not actually looking to purchase. In recent weeks I...
We’re off to eat hot dogs and ice cream and watch fireworks with KarlTheFog.
Have you met KarlTheFog? We visited him earlier this month and I took some pictures.
Each month, we like to focus on a core email feature or function and present an overview for people looking to learn more. This month, we addressed authentication with SPF. We also talked about feedback mechanisms, and the importance for senders to participate in FBL processes. In our ongoing discussions about spam filters, we took a look at the state of our own inboxes and lamented the challenge...
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