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What’s missing in MarTech?

A few weeks ago, Kickbox asked me, and a bunch of other folks who know their stuff, what was missing in MarTech. Yesterday they published what we thought. Check out their blog post and see what folks had to say. Email Deliverability Unfiltered: What’s missing in MarTech for deliverability?

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Deliverability Discussion #3

Next deliverability discussion will be Wednesday April 22 at 5pm Ireland, Noon eastern, 9am pacific. As always, drop me a mail at laura-ddiscuss@ the obvious domain. I’m still thinking about the final topic. One of my ideas is a continuation of the machine learning discussion from last time. I think most large scale spam filters […]

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Moment of Zen

Things are very unsettled right now. Completely and totally unsettled. Even for those of us who are well geared up for and used to working from home are struggling in our current situation. We went for a walk down the canal on Tuesday, and it was very quiet, with almost no traffic on the street. […]

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Myths about spamtraps

The nice folks at Kickbox asked me what I thought the biggest myths about spamtraps were. I said: I think the biggest misconception is that spamtraps are the reason for delivery failures, whether blocking or spamfoldering. When the article came out, I was highly amused to see that John from Campaign Monitor said the same thing in […]

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The internet is different in the EU

One of the interesting things about moving to the EU is experiencing the internet where GDPR is a thing. We get asked permission for everything. Including if we want shopping cart updates. On the email space, though, we’ve been visiting various home shows as we look at options and furniture for our new house. Part […]

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Tulsi v. Google: 1st amended complaint

Friday the Tusli Gabbard campaign filed the expected first amended complaint against Google for suspending her adwords account immediately after the first Democratic debate. A full copy of the complaint is available. First reading is that it’s only slightly better written than the first complaint. The document reads to me more like a policy statement […]

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Doing our part

Spent the afternoon marching through the streets of Dublin with thousands of students demanding climate action now. https://www.rte.ie/news/2019/0920/1077055-irish-students-to-demonstrate-for-climate-action/

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Question of the day

Is 10,000 emails sent a few times a week a high enough volume to improve a Gmail reputation?

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Whois silliness from Tucows

In the wake of GDPR, public whois records are 100% redacted. There is lots of work going on to attempt to provide the data without violating privacy laws, but no one is there yet. This came up because today I got email from Tucows asking  me to verify and, if necessary, update my whois data. […]

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Midterms in the US

It’s probably one of the most consequential midterm elections in the US ever. Go Vote. 

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