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Social marketing

The following showed up in my mailbox a few moments ago I commented to Steve that social marketing was about connecting with people, and businesses aren’t people. That’s why social marketing for B2B is hard: there are no people involved. Or, as he pointed out, B2B in the social space is bot to bot marketing. […]

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Healthcare, eh?

I’m deeply disappointed in the vote out of the Senate today. We’re a small business. We have paid for our own health insurance since 2002. We’re very lucky – neither of us has any major issues. Before ACA went into effect I worried about what would happen if one of us were to become sick. […]

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Happy Fourth

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More on the botnet arrest in Spain

Yesterday I talked about Peter Yuryevich Levashov being arrested in Spain on a US warrant. That warrant and other accompanying docs are unsealed and available on the DOJ website. The arrest was also mentioned on the Rachel Maddow show last night (video). There are quite a few people, including Rachel Maddow, speculating that this is somehow […]

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What an election!

Last night was a bit of a shocker and it’s been a total distraction for days. I’m having a hard time focusing on email and insight right now, as I’m sure lots of other people are. All I can do today is share a picture of Grover… who is very happy after he stole my […]

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M3AAWG in Philly This Week

Today marks the training day for M3AAWG 37 in Philly. With all the traveling and speaking I’ve been doing lately we’re not going to be there. So no tweeting from me about the conference. We’ve been attending various M3AAWG meetings since way early on – 2004? 2005? in San Diego. The organization has grown and matured […]

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Prepping for EEC

Tomorrow I head off to New Orleans to the EEC conference. It’s my first one and I’m really looking forward to meeting some of the people I only know online. I’ll be speaking on two panels on Friday: All You Ever Wanted to Know about Deliverability (But Were Afraid to Ask) at 10:50. This is […]

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M3AAWG 36 – San Francisco

So many familiar faces. So many new faces. This is my one M3AAWG this year and I’m so excited to be here. The organization has really grown and changed over the 10 years we’ve been a member. It’s only getting better and better. I’ll be tweeting from public sessions (and probably tweeting random things that […]

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10 experts in 50 minutes: predictions for 2016

I’m thrilled to be one of the email experts speaking at the 2016 predictions webinar hosted by SparkPost. Come join us!

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We’re hiring again and travel

We’re looking for a new employee. Full job details are available on our career page. I’m excited with how the company is growing and developing. I’m looking forward to seeing the candidates and what they can bring to us. For those of you going to the APSIS Email Marketing Evolved conference next week, I hope you will […]

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  • OTA joins the ISOC

    The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella. “The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President and CEO, Kathryn Brown. “Now is the right time for these two organizations to come together to help build user trust in the Internet. At a time when cyber-attacks and identity theft are on the rise, this partnership will help improve security and data privacy for users,” added Brown.No Comments


  • Friday blogging... or lack of it

    It seems the last few Friday's I've been lax on posting. Some of that is just by Friday I'm frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I'm just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That's been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.1 Comment


  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


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