Changes to the AOL report card were announced today on the AOL Postmaster blog. The new Report Cards will be sent to domains generating in excess of 0.3% inbox complaints. While 0.1% is still the target for a bulk mailer, we do not feel it is necessary to alert mailers of a potential problem until they have reached 0.3%. In addition to this change, we will no longer be providing the specific...
There has been a very long, ongoing discussion on one of my mailing lists about whether or not feedback loops are a net good or a net harm. I believe, overall, they are a net good, but there are people who believe they are not. The biggest objection is that the lawyer mandated redaction of the To: address combined with the fact that some users use the “this is spam” button to delete...
Yesterday, on an ESPC call, Mike Adkins of AOL announced upcoming changes to the AOL reputation system. As part of these changes, AOL will be checking DKIM on the inbound. Best estimates are that this will be deployed in the first half of 2009, possibly in Q1. This is something AOL has been hinting at for most of 2008. As part of this, AOL has deployed an address where any sender can check the...
AOL has their new postmaster blog up and running at . Today they announced new tools over there including a FBL checking tool and a block checking tool.
AOL has discontinued their blogging platform. This means the AOL postmaster blog is no longer active. I suspect the AOL postmaster team is exploring their options and trying to find a way to continue blogging. If I hear anything one way or another, I will post it here. Update: 11/3 AOL assures me they are migrating to a new platform and the blog will be back up. I also managed to grab a copy of...
Over at the AOL postmaster blog, Christine posts about reputation and AOL.
Yesterday, I posted about reputation as a combination of measurable statistics, like bounce rates and complaint rates and spamtrap hits. But some mailers who meet those reputation numbers are still seeing some delivery problems. When they ask places, like AOL, why their mail is being put into the bulk folder or blocked they are told that the issue is their reputation. This leads to confusion on...
Reputation is the buzzword in delivery these days. Everyone talks about building a good reputation and how to do it. Makes sense, the ISPs are always hammering on reputation and how critical reputation is. The more I talk with delivery folks on the ESP side of thing, the move I realize that there is a fundamental disconnect between what the ESPs mean when they say reputation and what the ISPs...
The judge in e360 v. Spamhaus has denied Spamhaus’ motion for dismissal. However, the judge also ordered that the 16 new witnesses be stricken and capped damages at the original $11.7M. Mickey has the order. Tuesday the FTC announced it had shut down a major spamming operation. I am not sure the results are visible yet, yesterday there were 2041 spams in one of my mailboxes yesterday versus...
Declan McCullagh writes today about the VA anti-spam law being overturned by the state supreme court. What’s notable about this law, and what made it vulnerable to First Amendment challenge, are two characteristics. The first is that it applies to the falsification of e-mail information, which could sweep in both spammers and, say, someone using a pen name or pseudonym. And we know, despite...
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