Tag: Best Practices

Six best practices for every mailer

People get into all sorts of details when talking about best practices. But so much of email depends on the type of email and the target market and the goals of the sender. It’s difficult to come up with universal best practices. I’ve said in the past that I think that best practices are primarily […]

1 Comment

Authentication Cheat Sheet

There are a several approaches to authenticating email, and the different authentication methods have a lot of different settings to choose from (sometimes because they’re useful, other times just because they were designed by committee). It’s nice that they have that flexibility for the complex situations that might benefit from them, but almost all the […]


End of quarter spam

There has been a plethora of big brand companies doing stupid stuff with marketing recently. I can only figure it’s end of quarter and everyone is looking to pump up their numbers as fast as possible. I talked about Millenium hotels sending me with an utterly irrelevant ad earlier this week. @Yahoomail direct message spammed […]


Would you buy a used car from that guy?

There are dozens of people and companies standing up and offering suggestions on best practices in email marketing. Unfortunately, many of those companies don’t actually practice what they preach in managing their own email accounts. I got email today to an old work email address of mine from Strongmail. To be fair it was a […]


Recent Comments