Al has a good post listing the top 5 things senders should remember when dealing with blacklists. One of the critical things to remember about blocklists is that they are an early warning sign. Sure, some of them are one crank and his cat and will not hurt your overall delivery. A sender may be listed for totally spurious reasons . On the other hand, many of the widely used public lists and the...
The secret to dealing with ISPs
What is the secret to dealing with ISPs? The short answer is: Don’t do it if at all possible. Talking to ISP reps generally isn’t going to magically improve your reptuation. There is no place in the reputation systems where delivery can be modified because the delivery specialist knows or is liked by the postmaster at an ISP. With my clients, I work through delivery issues and can...
Apparent changes at mail.com
I was poking around at some DNS this weekend and happened to do a MX lookup for mail.com and noticed something changed. Previously mail.com mail was handled by Outblaze (now owned by IBM). It seems, though, that mail.com is now outsourcing their mail delivery to AOL. Valeria:~ laura$ host mail.com mail.com has address 64.22.131.2 mail.com mail is handled by 10 mtain-mmc.gmtain-mmc.mx.aol.com...
Marketing to businesses
“If you do stupid things, you’re going to get blocked,” says Jigsaw CEO Jim Fowler in an interview with Ken Magill earlier this week. Jigsaw is a company that rewards members to input their valuable business contacts. Once the addresses are input into Jigsaw, they are sold to anyone who wants them. Jigsaw gets the money, the people providing information get… something, the...
AOL changes bounce behaviour
A couple other bloggers have commented on the recent AOL blog post talking about changes to the MAILER-DAEMON string on bounce messages. With the changes for inbound mail, ALL bounce messages (mostly due to user-defined spam settings) will have the sender name of MAILER-DAEMON@recipient –domain. For example, a member of yahoo sending to an AIM account with a user-defined block, would receive a...
Blocked for phishing
A couple clients recently have had bounces from different places indicating that their mails were caught by the recipients’ anti-virus filter. These are some of my better clients sending out daily newsletters. They’ve been mailing for years and I know that they are not phishing. They asked me to investigate the bounce messages. The information I had to work with was minimal. One...
Troubleshooting Yahoo delivery
Last week Jon left a comment on my post Following the Script. He gives a familiar story about how he’s having problems contacting Yahoo. It’s funny, I found this thread by searching for alternate means to contact Yahoo FBL. This is because I desperately need to communicate with them and their ‘normal channel’ has been literaly as effective as a shout down a wishing well. […] I’ve...
Yahoo fixed erroneous rejection problem
Yahoo announced over the weekend that they fixed their rejection problem. It may take some time to filter out to all their MTAs, but they do believe the issue is resolved.
Winning friends and removing blocks
I do a lot of negotiating with blocklists and ISPs on behalf of my clients and recently was dealing with two incidents. What made this so interesting to me was how differently the clients approached the negotiations. In one case, a client had a spammer slip onto their system. As a result the client was added to the SBL. The client disconnected the customer, got their IP delisted from the SBL and...
Contradictions
In the span of 48 hours the following two things happened. Josh Baer posts over on deliverability.com about GoDaddy’s policies and recommends no email marketer use GoDaddy as a registrar because they are so hostile to email marketing that they charge customers for complaints. To quote Josh: Apparently GoDaddy is now charging for handling spam complaints and has a $200 “spam tax”...