Tagbuying lists

August 10, 2009

Delivery Blog Carnival – Selling, trading and renting email addresses

By laura
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10August

A couple weeks ago, I linked to a comment from a marketer mentioning that email addresses should be able to be traded around like snail mail addresses. I suggested this might be a good topic to hear from a lot of different people on. Mickey posted List Rental is…. In that post he looked at how email is different from direct mail and how the attitudes are different as well. The folks at Bronto got...

July 20, 2009

Another list purchase horror story

By laura
2 Min read
5 comments
20July

Last week Ken wrote about a marketer who is claiming he was ripped off by Target Point in a purchased list deal. To the purchaser’s credit he actually looked at the email addresses provided by Target Point, something many list purchasers don’t seem to do. This gave him some idea that the list was not opt-in. […] 788 of the addresses contained some combination or abbreviation of...

May 5, 2009

TWSD: Run, hide and obfuscate

By laura
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05May

Spammers and spamming companies have elevated obfuscating their corporate identities to an artform. Some of the more dedicated, but just this side of legal, spammers set up 3 or 4 different front companies: one to sell advertising, one or more to actually send mail, one to get connectivity and one as a backup for when the first three fail. Because they use rotating domain names and IP addresses...

April 21, 2009

Buying lists and other stupid marketing tricks

By laura
3 Min read
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21April

Back in November, I commented on Zoominfo and that they were selling senders very bad lists. At that time, Zoominfo did not have my current information. They have since rectified that problem and are now selling my information to people. This morning, I received an email that said: I wanted to follow up on a previous email I sent out a couple days ago.  At Company, we offer an affordable...

March 26, 2009

Fake privacy policies

By laura
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26March

I sign up at a lot of websites and liberally spray email addresses across the net. These signups are on behalf of one customer or another and each webform gets its own tagged and tracked email address. I always have a specific goal with each signup: getting a copy of a customer’s email, checking their signup process, auditing an affiliate on behalf of a customer or identifying where there...

November 11, 2008

Two reasons not to buy a list

By laura
2 Min read
5 comments
11November

Ken Magill, celebrity, has two articles today that highlight the issue with buying lists from vendors. The first is yet another article about EmailAppenders selling bad data. In this case, it is not the buyers who are complaining. According to Ken EmailAppenders are sending out email advertising they can sell Internet Retailer’s list of 2008 conference attendees. Internet Retailer is disputing...

October 3, 2008

Buying Data

By laura
1 Min read
4 comments
03October

Over on Spam Resource Al posted about data sellers and the ESP that supports them. As part of the post, he lists the pricing for email address lists. Check out The Data Supplier. One billion email addresses – only $795. Comes with: 15 Million Companies Emails 3 Million Fresh Bulk Emails 8 Million Worldwide Emails 9.4 Million Misc Emails 250K Germany Emails 1 Million Yahoo Emails Think about that...

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