The FTC (US Federal Trade Commission) is soliciting comments on CAN-SPAM legislation: A. General Issues 1. Is there a continuing need for the Rule? Why or why not? 2. What benefits has the Rule provided to consumers? What evidence supports the asserted benefits? 3. What modifications, if any, should be made to the Rule to increase its benefits to consumers? (a) What evidence supports the proposed...
On Sunday the NYTimes published an article about Uber’s CEO. One of the pieces of information that came out of that article is services like unroll.me sell information they scrape out of emails sent to their users. Uber devoted teams to so-called competitive intelligence, purchasing data from an analytics service called Slice Intelligence. Using an email digest service it owns named Unroll...
Various things happening in the email space recently that are worth mentioning but don’t have enough to justify a whole blog post. Verizon announced a new umbrella company for the AOL and Yahoo media properties, including things like Engadget, Huffington Post. Based on the various press articles I’ve seen this doesn’t appear to affect the email handling for either set of domains...
This showed up in my mailbox earlier today: The tweet in question From Crunchbase: “Pluck is an email prospecting tool that gives you the email addresses of the people tweeting about subjects related to your business.” Prospecting: another name for spamming. Look, I know that you want to sell you’re newest, greatest product to the world. But just because I tweet something with a...
Dear Laura, I read your blog post about CAN SPAM earlier this week, and there’s one thing that confuses me. You never mention that harvesting addresses is a violation. I’ve seen many other people, including lawyers, assert that harvesting addresses is a violation of CAN SPAM. Why did you leave that out? Signed, Hopeful maker of musubi Dear Hopeful, The idea that harvesting is, in and...
We are finishing up another busy month at WttW. April was a little nutty with network glitches, server crashes, cat woes, and other disruptions, but hopefully that’s all behind us as we head into May. I’ll be very busy in May as well, speaking at Salesforce Connections in Atlanta and the Email Innovation Summit in Las Vegas. Please come say hello if you’re attending either of these great events...
Earlier this week I posted about the increased amount of B2B spam I’m receiving. One message is not a huge deal and I just delete and move on. But many folks are using marketing automation to send a series of emails. These emails often violate CAN SPAM in one way or another. This has been the law for 13 years now, I find it difficult to believe marketers are still unaware of what it says...
The email solicitation that made me vow to never work with this company again. When sending unsolicited email, you never know how the recipient is going to respond. Writing a public blog post calling you out can happen. The 2016 Sparkies. Sparkpost is looking for nominations for their email marketing awards. Win a trip to Insight 2016! 5 CAN SPAM myths. Send Grid’s General Counsel speaks...
The FTC posted answers to a number of questions about the CAN SPAM act. Email is an essential part of most companies’ marketing strategy. If you send commercial email – or have others send it for you – are you complying with the CAN-SPAM Act and the FTC’s CAN-SPAM Rule? FTC attorney Christopher Brown answers some of the CAN-SPAM questions businesses are asking. Nothing really surprising...
Over the last few years I’ve been hearing some people claim that botnets are the real spam problem and that if you can find a sender then they’re not a problem. Much of this is said in the context of hating on Canada for passing a law that requires senders actually get permission before sending email. Botnets are a problem online. They’re a problem in a lot of ways. They can be...
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