Pages and pages have been written about the best time to send email. Marketers spend significant amounts of energy discussing and researching the best time of the day and the best day of the week to send email. I have long thought that these discussions do not put enough attention on individual end users and how the recipients interact with email. Researchers recently developed a model for email...
This morning I got spam about college basketball – Subject: Inside: your ESPN Tourney Guide. That’s anything but unusual, but this spam got through my spam filters and into my inbox. That’s a rare enough event that I’m already annoyed before I click on the mail in order to mark it as spam. Wait a second, the spam claims to be from Adobe. And it’s sent to a tagged...
Put any group of senders together and the conversation invariably turns to discussions of how to get email delivered to the Inbox. There is an underlying flavor to most of these conversations that is quite sad. Many senders seem to believe that the delivery of their email is outside of their control and that since the ISPs are difficult to reach that senders are stuck. The ennui is palpable. I am...
I have seen a lot of companies attempt to send out customer support surveys by email, only to fail dismally. Generally, the intentions of the companies who do this are good, but the executions are appalling. Companies have found any number of ways to invite epic fail to call, including mailing to non-customers, mailing to the wrong person at a customer company and mailing to former customers...
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