I’ve talked about spamtraps in the past but they keep coming up in so many different discussions I have with people about delivery that I feel the need to write another blog post about them. Spamtraps are … … addresses that did not or could not sign up to receive mail from a sender. … often mistakenly entered into signup forms (typos or people who don’t know their...
It’s been a busy blogging month and we’ve all written about challenges and best practices. I found myself advocating that any company that does email marketing really must have a well-defined delivery strategy. Email is such vital part of how most companies communicate with customers and potential customers, and the delivery landscape continues to increase in complexity (see my post...
Last week I had the pleasure of speaking to the Sendgrid Customer Advisory Board about email and deliverability. As usually happens when I give talks, I learned a bunch of new things that I’m now integrating into my mental model of email. One thing that bubbled up to take over a lot of my thought processes is how important data collection and data maintenance is to deliverability. In fact...
And that problem is security. Much of what marketing does is build profiles of customers by collecting huge amounts of data on every customer. That data collection is facilitated by compliant customers that provide all sorts of personal data just because they’re politely asked by a retail clerk. There will always be people who comply with data requests, but I expect more customers to be...
If you’re not following or reading Brian Krebs, you should be. He does some of the best investigative reporting in the email, security and internet space. Today’s blog post is a disturbing look into the data selling and identity theft industries. Brian details evidence that shows Experian (yes, that Experian) has been selling consumer data to identity thieves.
I am one of the moderators of a discussion list working on a document about getting off blocklists. If anyone not on the list attempts to post to the list I get a moderation request. One came through while I was gone. Now, I don’t really think Jim Mills wants to be friends with a mailing list. I think he probably gave LinkedIn his email password and LinkedIn went through and scraped...
Politicians often play fast and loose with permission and data. This can cause them all sorts of problems with email delivery at major ISPs. I really expect that politicians buy, sell, transfer, spindle, mutilate and fold data. If they can use it to further their goals, they will. And, many of the consumer protection and privacy laws don’t apply to political groups. The news that...
A number of people in the industry are reporting getting phishing emails to addresses they used at DocuSign. There were initial reports of a DocuSign data breach back in December. Now it appears DocuSign is being used as a phishing target. At 8:40AM PST this morning, 1/24/2013, DocuSign became aware of new malware spam emails that are being sent as if it was coming from the DocuSign service. An...
Saw a series of tweets this morning from random consumers about holiday marketing volume. Some of the vendors I follow have gotten a little desperate. I’m getting an average of three emails a day saying “BUY OUR SHIT.” — Seanan McGuire (@seananmcguire) December 14, 2012 Sadly, this has resulted in the inverse of their intent: I am now not buying anything from any of them until...
One of the interesting stories coming out of the recent US Presidential election is how much data the Obama Campaign collected about voters, volunteers and donors. Today Politico talks about how valuable that data is, and how many Democrats want to get their hands on it.
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