Through my position here at Word to the Wise I’ve interacted with dozens of companies over the years. Some companies outsource the mechanics of email sending to email service providers, others buy a software or MTA solution from one of the many vendors out there. For both these groups delivery problems are usually issues with permission or user expectations. Technically there are few...
On the heels of JDs post about building relationships with ISPs, many of our Abacus customers and our ISP contacts have been commenting that boxes of meat are always welcome.
Please, remember to send them boxes of meat.
Meat may not get your email delivered, but it will make the ISPs remember you fondly.
Following on from previous posts here, here and here, JD Falk discusses ways to get your email into the inbox. Tactics that will actually improve your deliverability, yet have no bearing on what the ISP staff thinks about you: Sending mail that your recipients actually want Keeping your list clean (such that you don’t send unwanted mail) Using good data sources (such that you don’t...
Email Insider has another post discussing how important relevancy is to getting email delivered.
The MAAWG Sender Subcommittee has published a Sender Best Current Practices document. This document details what the current best practices in the sending industry are. Summarized the document says: Senders must get clear and conspicuous consent from recipients. In other words, recipients should know what they are signing up for and what kind of mail they should expect. Senders must provide...
Al Iverson comments on information from Craig Spiezel at the Exacttarget customer conference this week. Craig confirms that MSN/Hotmail is also looking at user engagement, opens and moving mail out of the spam folder as part of their delivery metrics. Ultimately, engagement is the key to mitigating delivery issues when sending to Hotmail. Stop mailing to subscribers that never open or click on...
Ken Magill has an article today about a new service from e-Dialog called the Relevancy Trajectory. This product identifies the specific factors that enable you to customize and time messages properly, encourage interactivity, and maintain flexibility in your e-mail campaigns. The six factors are: Segmentation Lifecycle management Triggers Personalization Interactivity Testing and measurement...
Mark Brownlow links to a number of marketing and delivery blogs over at his website. Different perspectives and different thoughts will give you the tools to create the best email marketing campaign for your business.
One of the struggles of delivery consulting is doing ISP relations and problem resolution for clients attempting to mail to corporate domains. The rules for getting mail into ISPs are generally pretty clear, and if they’re not I can typically find someone there who will give me the time of day. At corporate domains, though, all bets are off. While ISPs strive to deliver wanted mail to their...
Permission Part 1 I talked about the definition of permission as I use it. Before we can talk about how to get permission we need to clarify the type of email that we’re talking about in this post. Specifically, I’m talking about marketing and newsletter email, not transactional email or other kinds of email a company may send to recipients. Also, when I talk about lists I include segments of a...
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