Matt posted a discussion of the portability of IP reputation over at his EmailKarma blog. I have heard about Hotmail/MSN’s claim that if you add your new IPs to your SPF/SenderID record and send from your old IPs that your old IP reputation will transfer to your new IPs. I’ve not heard it working in practice, but it really can’t hurt to add your new IPs to your records as soon...
Yesterday I wrote about activist groups getting blocked at major ISPs and how the ISPs don’t block mail because they don’t like the political viewpoints in email. This morning Mark Brownlow has a post up about delivery in general and the cause of many delivery problems. Human nature is to search for a scapegoat when delivery rates crumble. Much ire is thrown at two suspected...
Really. They’re blocking you because you’re doing something that is triggering their blocking mechanisms. This has happened over and over and over again. Some political or activist website sends out an email that gets blocked by some large ISP and the political site turns it into a giant crisis that means the ISP hates them or is trying to shut them up or is trying to silence their message...
A few months ago I was working on a deliverability problem with a new client. They are a social networking site heavily branded with black background and pink text. One of the questions they asked me during the course of troubleshooting their delivery problems was if sending pink and black branded emails to match their site branding would decrease their deliverability. That was actually a more...
Before I can talk about permission and how a mailer can collect permission from a recipient to send them email I really need to define what I mean by permission as there are multiple definitions used by various players in the market. Permission marketing was a term coined by Seth Godin in his book entitled Permission Marketing. The underlying concept beneath permission marketing is that all...
“The only solution to our delivery problems isn’t double opt-in, is it?” A question I get quite frequently from clients and potential clients. In the vast majority of cases the answer is no, confirmed (double) opt-in [1] is not the only solution to delivery problems. In fact, there are delivery issues that confirmed opt-in will do nothing to solve. Many other delivery sites and deliverability...
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