Email is a great way to connect to and engage with people. It is also a medium where the sender doesn’t get to control the message as well as they might in other media. This means that sometimes email campaigns go wrong in a way that drives a national news story about how you are a spammer. In the stress and flurry of dealing with public accusations of spamming many companies overlook the...
A couple weeks ago, I linked to a comment from a marketer mentioning that email addresses should be able to be traded around like snail mail addresses. I suggested this might be a good topic to hear from a lot of different people on. Mickey posted List Rental is…. In that post he looked at how email is different from direct mail and how the attitudes are different as well. The folks at Bronto got...
Just a reminder, tomorrow is the deadline for the delivery blog carnival. I look forward to seeing your posts!
I’ve been thinking for a while that a delivery blog carnival might be an interesting thing. Al, Mickey and I were talking today about a comment on an article and we thought it might be interesting if we all blogged about it. Then I thought we could open it up to a wider audience. The comment that prompted our conversation is: rented email addresses, if done properly, should be no different...
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